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Makeup Blog

How to Choose the Right Eyeliner

  • 3 min read

BY CHELSEA SIMMONS

Eyeliner is one of those basic beauty products that can be polarizing. Women either "never leave the house without it," or they rarely, if ever, wear it. There really isn't an in between, and that's because eyeliner is transformative. Similar to wearing lipstick, lining your eye can change your entire look. At least, that's how we feel (now, you know which category we fall into)! With the distinct ability to change your look with a flick of your wrist, eyeliners are both simple to use and complex to master. Furthermore, there are a lot of different kinds of eyeliners - pencil, liquid, gel, etc. If you're like us, then sometimes, options can be confusing. So, here is a simple guide to help you choose the best eyeliner for any occasion.

The Best Casual Eyeliner

If you want to get a simple, natural look, stick with an Eye Pencil. They are by far the easiest type of eyeliner to use because we've be using pencils our entire lives. Pencil eyeliner is also very versatile. You can achieve different levels of line definition, depending on the sharpness of the tip. A great trick to remember when applying any eyeliner is to start from the outer corner of your eye, and work your way in. This may feel awkward at first, but it helps you control how much of your eye you want to line. It also ensures your line ends exactly where you want it to end.

Pro Tip: If you have downturned eyes, you can rock a cat eye, but in the reverse. Use an eyeliner pencil to create the cat eye from the bottom lashline instead of the top.

The Best Day to Night Eyeliner

Our Mystikol Powdered Eyeliner is the perfect all-in-one liner! It's a resembles a kohl liner formula, so it starts as a cream but stays put like a mineral powder once dry. The great thing is, you can layer it, so when you want to take your simple daytime look to the next level, all you have to do is add a little more liner with the thin side of the built-in brush and smudge it out into a smokey eye look using the flat side. Check out the video below for a tutorial.

The Best Sexy Eyeliner

Winged liner is arguable the sexiest eyeliner look, and for many it is the most difficult to achieve. We've all experienced uneven wings from time to time, but remember, your eyes are sisters, not twins! Whether you want a subtle cat eye or a full-on wing, Liquid Eyeliner is the best product for this look. The fine brush and easy to apply formula goes on smooth and is long-lasting.


Pro Tip: If you have a monolid a cat eye is a great look for you, and our Liquid Liner makes it so easy to achieve!

The Best Eyeliner for Work

For a simple tight-line that is perfect to sport at work, the Jelly Jar Gel Eyeliner is key. Apply it using the Bent Liner Brush to get really close to your lash line. You can diffuse the line slightly using a Smudge Brush for a casual smokey eye that's perfect for happy hour with your coworkers. Watch how to get the look below.


Practice Makes Perfect

Show us your best eyeliner looks using one of the above products for a chance to be featured on our Instagram page. Make sure to tag @janeiredale and #BeautyWithBrilliance to be considered.
Chelsea Simmons

Chelsea Simmons

Chelsea began her beauty journey in 2010 as a fashion and beauty freelancer at Ladies’ Home Journal magazine. There she had the chance to test and review hundreds of products while quickly falling for the benefits the clean makeup she tried. After leaving the magazine industry, she worked as a publicist for international fragrance and beauty brands until 2016 when she landed at jane iredale. Here, she has discovered liquid eyeliner doesn’t have to burn her eyes, foundation doesn’t have to feel heavy, and that the jane iredale Global Educators truly have the best beauty hacks. Since then, she’s shared her 10+ years of experience with you on The Good Glow Blog.