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The Digital and Social Media Manager will manage Iredale Cosmetics, Inc. social media presence and digital content go to market strategy across multiple platforms, including JaneIredale.com, Instagram, Facebook, and YouTube. with the responsibility of planning, developing, and managing the strategy for each to support the growth of the company’s social media and consumer engagement.

Core Responsibilities

- Evolve existing social media and digital content strategy in partnership with our digital agency to engage consumers and grow awareness of Jane Iredale

- Develop integrated marketing themes, calendar, and messaging across key platforms such as JaneIredale.com, Instagram, Facebook and Youtube

- Create asset priorities across video and digital content in collaboration with Creative team

- Analyse performance of social media and digital content using metrics to direct continued investment and approach with goals of an agreed upon increase in reach and engagement to drive brand awareness and ecommerce sales

- Build out influencer management program to enhance effectiveness of social, diversify content and grow overall awareness of Jane Iredale within our target market

- Collaborate with professional partners and international distributors in social media and provide education materials to help them be successful in the channels


Education and Experience:

- Bachelor’s degree required

- 4-6 years of experience in digital and social media

- Previous ownership of social media and digital content development

- Strong knowledge of prestige beauty market

- Strong communication skills, both verbal and written

- Comfort working in a collaborative, team environment

Iredale Cosmetics Inc. offers excellent benefits including medical, dental, vision, disability, and 401K.