Eye shadows have been a key element of makeup for over a century. They first became available to consumers in 1910 with basic colors like brown, gray and black which were commonly applied with brushes or fingers. Since then, eye shadow has been a constantly evolving product with trends going from matte to shimmer, bright colors to muted tones and highly pigmented to very sheer.
Over the years, a variety of trends have come and gone from unblended creases with white highlights in the 60s to shimmering blues and greens in the 70s to dramatic yellows and purples in the 80s. What’s really exciting is that we now live in an “anything goes” era where influencers and artists are wearing and applying styles from every era of history. There’s nothing off limits. The only challenge to this liberation is that many people are at a loss as to which styles will work best for their own individual looks. This is probably because eye shadow isn’t as simple of a product to use as lipstick.
For makeup artists and consumers alike, eye shadow has always been a product that requires a bit more skill to apply. You have to understand the principles of light and dark and you must have a steady hand to apply it smoothly so it doesn’t go on looking blotchy or overdone. Some common laments we hear from those who aren’t comfortable with eye shadow are “I don’t want to look like I have a black eye.”, “I don’t know where to put each color.”, “How do I keep it from coming off?” and “Which brush should I use for what?”
The truth is consumers worldwide are still looking for easier ways to do eye shadow. So, it’s not surprising that the new ColorLuxe Eye Shadow Stickshave been one of the most well received products of 2024. Let’s look at why these innovative tools have been such a success:
The ColorLuxe Eye Shadow Sticks are a fresh take on shadow technology with a well curated assortment of matte and shimmer tones in a variety of depths and hues. The creamy formula goes on and blends out quickly and easily before drying down to a powder finish that lasts for hours. Its ease of application makes it user friendly for even the most amateur of consumers. It also provides the versatility of being used in three different formats: as a shadow, a liner or an eye shadow base that can be layered with other products.
Eyeshadow Stick Application
- One Single Color – Can be used as an all over eye shadow that will look beautiful whether using a shimmer for a luminous look or a matte for a softer, more natural look.
- Multiple Colors – Can be placed in different areas of the eyes and then blended together for multidimensional looks.
- Application Tools – Can be used such as eye shadow brushes and concealer brushes. They can also be applied directly to the eyes and blended out with fingers.
Eyeshadow as an Eyeliner
- Deeper tones such as Americano, Midnightor Ivycan be sharpened and used for defined lining or tight lining. The product can then be smudged out with a brush.
- Lighter tones such as Alabasteror Moonstonecan be applied to the inner water line for a brighter, more open appearance.
Eyeshadow as an Eye Base
- Any depth can be used all over the eye and then layered with powder eye shadows for more intense looks that last for hours. Here are a few options:
- Ultra Nude – Start with Saddleas an eye base and then apply Sweet SpotPurePressed Eye Shadow Triple on top for a rich finish.
- Soft Glam – Start with Roséas an eye base and then apply Pink Quartz PurePressed Eye Shadow Triple on top for a luminous finish.
- Smoky Intense – Start with Dove Grey as an eye base and then apply Blue HourPurePressed Eye Shadow Triple on top for a dramatic finish.
Best Eye Shadow for Each Eye Color
Many people wonder which colors work best for their eye color. The truth is, all of the colors are incredibly versatile but if you want to get maximum impact based on your eye color, we recommend the following guidelines:
- Blue Eyes – Saddle, Gatsby, Americano
- Green Eyes – Rosé, Bronze, Midnight
- Brown Eyes – Dove Grey, Ivy, Midnight
- All other colors are wild cards that can be used anywhere on any eye.
How to Apply Eyeshadow on Mature Skin
Our more mature consumers have asked if there are any restrictions on use for mature eyes. The answer is no, there are no restrictions! The ColorLuxe Eye Shadow Stick has beautiful optic diffusion and it does not bring out wrinkles or texture. If you want to minimize texture, use the more matte shades in places like the inner corner of the eye or the brow bone.
Finally, don’t forget to use the sharpener at the end of the stick if you want to get a finer point for more specific applications. But when you sharpen, always clean the sharpener afterwards to keep it from getting messy. Don’t press too hard when sharpening as the product is very soft. Sanitize the pencil and the sharpener with alcohol or submerse the sharpener in a bowl of water and wash it.
We know you’re going to love using the new ColorLuxe Eye Shadow Sticks. Please post pictures of your results and tag us! We look forward to seeing your beautiful faces!
