Beauty Lesson: How to Contour for Your Face Shape

how to contour for your face shape, contouring a square faceLast week, we taught you how to apply highlighter, so this week is all about learning how to contour. Contouring is a deepening of the skin to create a shadow and bring out what is next to it, so it is generally applied alongside highlighting techniques. Highlighter is applied to the areas you want to bring attention to and contour is applied to the spots you want to lessen the focus on. Blending highlighting and contouring will give you the most natural look possible.

How to Contour Your Face

When choosing a contour shade, try to use a bronzer, foundation or concealer that is a shade darker than your skin tone. It should be a matte product because they absorb more light, creating shadows, as opposed to a shimmer product that reflects light like a highlighter. For the most natural look, remember that warm skin tones look best in products with yellow undertones and cool skin tones look best with pink undertone products.

Below are jane iredale products we use to contour:

How to Highlight & Contour for Your Face Shape

When highlighting and contouring, the goal is to work toward a more oval-looking face; this is thought to be the ideal face shape. Using the below techniques, you’ll learn how to change the appearance of the face, be it shortening or slimming your jawline, rounding off a square hairline, or emphasizing your cheekbones. Before we get into the makeup application, you will need to know your face shape so you know what attributes to emphasize and where to contour.

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Beauty Lesson: Highlighting and Contouring

strobing, apply highlighter, girl with highlighterEven if you’re not a total beauty junkie, chances are you have heard of highlighting and contouring. They’ve been around forever, but it seems every few months new techniques make their way into mainstream conversations thanks to bloggers and social media. Think of strobing, clowning and baking, to start. The reason these techniques are so popular is because of the results they provide. Highlighting and contouring work together to sculpt and refine your face and enhance the features you love, making them a fun way to play around with different looks, even if it’s just for date night.  Some tutorials can be intimidating and look like you need to use a lot of makeup, but really the most important thing to remember when trying any new makeup technique is you can keep it really simple or go dramatic to get the results you are looking for.

There are several methods and products used for highlighting and contouring. What makes them successful is:

  • Each one complements the other to achieve the optimum result.
  • They’re appropriate for the setting (e.g. heavy shading is best for nighttime looks).
  • They’re well blended.
  • The shades used are as natural-looking as possible.

Let’s start by learning to apply highlighter!

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Find the Best Blush for Your Skin Tone

mineral blush, blush for your skin toneEvery woman has a makeup product you won’t leave home with out applying— mine is blush. If you’re anything like me, you know adding a hint of color to the apples of your cheeks can keep you looking fresh-faced all day. However, all too often blush is overlooked; many women simply use the first pink shade they can find. The truth is, like all other makeup, there is an art to choosing the best blush shade for your skin, and our Director of Makeup Education, Tricia Behmardi has the scoop.

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jane iredale & Berkshire Humane Society

Our commitment to leading a cruelty free lifestyle extends beyond makeup. In addition to our strict no-animal testing policy, we also partner with organizations like our local animal shelter, the Berkshire Humane Society (BHS).

“Years ago, I walked into the Berkshire Humane Society to see how it was run and liked what I saw. I have been friends with the director ever since. When we needed a cat for my mother, we adopted Charlie, who went on to live a long and happy life.” -Jane

Jane began supporting the Berkshire Humane Society years ago, when she realized that the shelter’s practices aligned with our commitment to the compassionate treatment of animals. Every day, BHS volunteers worked to ensure the animals in their care become more adoptable through training, grooming and healthcare.

cruelty free beauty, makeup bag, donates to animal shelterTo assist the Berkshire Humane Society with this mission, we are donating a portion of the profits from sales of the limited edition Cookie Bag to the shelter.

Want to know more about the Berkshire Humane Society? Here’s a rundown of some of the organizations great work. Continue reading

How to Get Princess Lips

We love reading the reviews you write about our products. You always have such great insight and provide great feedback and tips! When we read a review from Eloquent Vanity sharing her tricks to get princess lips using Just Kissed Lip and Cheek Stains, we had to share them.

Princess Lips

Keep reading to get the look and learn more about our color-adjusting lip products!  Continue reading

5 Red Lipstick Hacks to Master Now

red lipstick hacks, red lipstick tricks, red lipsWomen have colored their lips red for thousands of years; before lipstick was created, red lips were trendy. But, did you know, a classic red lipstick can be the most versatile lip product in your makeup bag?

Whether you want to go au naturel or look like a silver screen siren, red lip color looks are great on people of all ages and skin tones. So, what is the trick to mastering the art of red lips? Read these 5 red lipstick hacks to find out!

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3 Easy Steps to Fill in Your Eyebrows

Full, perfectly arched eyebrows are always in style, but sometimes it may feel like they are impossible to achieve. That’s why we went straight the the pros – our Global Makeup Educators – to get tips on how to fill in your eyebrows to perfection.

How to Fill in Your Eyebrows in 3 Steps

  1. Line. Using an eyebrow pencil with a fine tip (try our Retractable Brow Pencil) to line the top of your eyebrow. First, locate the starting point of your eyebrow. To do so hold the pencil vertical to the bridge of your nose, right next to your nostril; mark that spot with the pencil. Then, mark the ending point by pivoting the pencil so it aligns with the outer corner of our eye. Connect the two dots with one light, even line.
  2. Fill. Start at the tail of your eyebrow, and use short, feathery strokes to fill in your eyebrow. Be sure your strokes begin at the underside of your eyebrow and move outward toward your temple for the most natural look.
  3. Blend. Use a spoolie brush at a 45-degree angle to blend your pencil strokes into your natural hair.

If you need an advanced lesson in evening out for eyebrows, read this article from our beauty experts on how to shape and define your eyebrows like a professional. Then, check out the A+ arches from some of our friends on Instagram below!

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Beauty Lesson: Eye Primer 101

Face primer is a base for your makeup that makes it go on smoother. You’ve been using it for years, but did you know you should probably use an eye primer too? Keep reading to get the scoop on our favorite new primer, from who should be using it to how to apply it.
eye primer, smooth affair for eyes

Eye Primer Facts

What is eye primer?

Like a primer for your face, a primer for your eyes improves your skin’s texture, helping eye makeup go on smoother and last longer. Additionally, eye primer keeps your eye shadow in place and prevents it from creasing. (Fun Fact: Smooth Affair for Eyes is a versatile cream-to-powder formula that can be used solo as an eye shadow or as a primer for other eye shadows.)

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Fashion Forward Fall 2016 Beauty Trends

Summer is almost over and fall is right around the corner! We’re excited to share a few of our favorite fall 2016 beauty trends that inspired our Fashion Forward collection.

Fashion Forward | Fall Collection

Shimmery Eyelids

fall 2016 beauty trends, shimmey eye makeupLustrous lids appeared all over the fall runway, and the look works well no matter your style. If you love a natural makeup look, choose a subtle taupe or brown creamy eye shadow. Pick a pink or copper hue for a flirty, feminine look, and stick to golds, silvers or lemony yellows for a dazzling night out.

Get the Look: Try our NEW Smooth Affair for Eyes eyelid primers. They double as a pearly eye shadow and can be applied with your fingers!

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No Makeup, Makeup

fall 2016 beauty trends, no makeup makeupThe no makeup, makeup trend is still going strong, and well-groomed eyebrows are the best way to look polished when your makeup is at a minimum. For a softer, more natural brow, use eyebrow powder and a spoolie brush. If you already have full brows, try a brow gel. And, if you need to fill-in or shape your brows, pick up a brow pencil. Read our pro tips on how to shape your eyebrows.

Get the Look: Our NEW Retractable Eyebrow Pencils are the newest addition to our brow arsenal, and work well with all hair colors.

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Dark Romance

fall 2016 beauty trends, vampy lip, dark romantic beauty lookA dark vampy lip, and soft romantic hair was another one of the big fall 2016 beauty trends. If you love the look, but want to avoid looking too goth, pair wine-stained lips with barely-there eye and cheek makeup. May we also recommend a soft, romantic hairstyle? It will keep the look from appearing too severe.

Get the Look: One word…Fetish! Our Fetish Lip Fixation Lip Stain will give you the perfect plum put with a long-lasting matte finish.

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Classic Reds

fall 2016 beauty trends, classic red lipA classic red lipstick never goes out of style. For fall, designers made this look more modern by toning down eye makeup, and slicking hair back. We say, a red looks brilliant with any hair style, so dare to be bold!

Get the Look: Cindy, our newest PureMoist Lipstick shade is all you’ll need for this look. (Pro tip: apply powder foundation under your lipstick to avoid feathering or smudging.)

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Which fall 2016 beauty trends will you rock this year? Share pictures of your looks with us on Instagram. Remember to use @janeiredale and #friendfavorite.

Travel Beauty: What to Pack in your Carry-on

Travel Beauty, Beach Bag MakeupTaking advantage of the end of summer with a vacation? Try these five beauty essentials to ensure you have your best flight experience yet. Everyone knows long plane journeys can wreak havoc on your skin and leave your face looking tired and dull. Keep your complexion fresh and beautiful with these travel beauty must-haves. Bring them in your carry-on and go straight from the plane to your next adventure.

Hydration Spray

Hydration Sprays are the BEST product to bring with you on the plane. Not only do they refresh your skin with a light fragrance, but they also keep it hydrated in the dry cabin environment. Another added bonus is they are TSA friendly at 3 fl. oz. Additionally, all three of our Hydration Sprays have ECOCERT’s Natural and Organic certification!

Travel Foundation Brush

A refillable brush, like our Refill-Me Refillable Brush, is great for travel because it won’t spill and it makes application fast and easy. You can also fill it with any loose powder from foundation to physical sunscreen for quick application.

Hand Cream

Hand cream is a necessity on flights. Use our HandDrink Hand Lotion with SPF 15 on your hands and body. Even in the air we are exposed to the sun’s harmful rays. The SPF in HandDrink protects your body while soothing and smoothing dry skin.

Tinted Lip Balm

Apply the perfect splash of color with a rose-hued tinted lip balm, like Forever Pink Just Kissed Lip & Cheek Stain or Flirt LipDrink SPF 15 Lip Balm. Cut down on the products you bring, by using the lip balm as a lip color, blush and eye shadow. Not to mention, their hydrating properties are perfect for a long flight.

Eyeliner & Highlighter Pencil

Mystikols are a quick fix for tired, travel worn eyes. Use the the darker side as an eye shadow and eye liner. Then, use the light side as a highlighter to make you look even more awake. It’s a small product that packs a big punch.

We hope that these five products help you pack light and enjoy your flight. Share your favorite travel beauty products with us on Instagram using #travelessentials @janeiredale. Happy flying!