For well over a decade now, Jane Iredale’s Forever Just Kissed Lip & Cheek Stains have been top selling products for our brand. Consumers and professionals alike have enthusiastically embraced their rich hydration, yummy aroma and beautiful colors. So, it’s not surprising that we’ve decided to expand the Just Kissed franchise. And the feedback is overwhelming! Everyone who tries it agrees that this extraordinary new addition is absolutely irresistible!
We’re excited to introduce you to the Jane Iredale Just Kissed pH Lip Oil. A completely new format for the Just Kissed experience. Let’s explore this new category of skin loving beauty:
What is a lip oil?
A lip oil is a hybrid lip treatment that combines the nourishing feel of a lip conditioner with the shine and sheer color of a gloss. It glides on smoothly to hydrate, soften, and leave lips looking glossy, healthy, and beautifully tinted.
Why are lip oils becoming so popular?
Consumers increasingly don't want a product that merely deposits color. They want hydration, conditioning, plumping, smoothing, antioxidants, peptides, etc. Lip oils fit that perfectly because we can think of them as lip treatment that happens to look beautiful. Industry analysts have specifically identified this “skinification” of makeup as a major driver for their popularity.
Gloss came back, but consumers didn’t want the old sticky gloss.
The 1990s/2000s gloss look has returned, but today's formulas are much more sophisticated. The new generation tends to be lighter, more comfortable and more conditioning. Vogue's 2026 trend coverage describes oils, balms and glosses as staple textures, with the emphasis shifting toward how the product feels as well as how shiny it looks.
For Jane Iredale to embrace this new format of lip product is only natural but you may want to know What is the Jane Iredale Just Kissed pH Lip Oil?
Well to start, it is more than just an oil. It’s a combination of botanical skin loving oils that work synergistically to hydrate the lips and create a beautiful shine. These new lip oils have the shine and luminosity of a gloss but with even more nutrient value because the bio-identical oils are literally nourishing the lips. Let’s look at these incredibly nutrient oils:
- Raspberry Seed Oil – has antioxidant and anti-inflammatory properties to help soothe stressed skin.
- Grape Seed Oil – is a rich source of essential fatty acids to help soften skin and support the skin barrier.
- Pomegranate Seed Oil – softens and smooths the skin while also providing powerful antioxidant value.
- Jojoba Seed Oil – combats dryness by helping to deliver and lock in moisture.
The result is a soft and cushiony lip that never feels tacky or sticky. They are light and comfortable with long wear and a fresh hint of color that blooms upon application.
So what makes it bloom?
These lip oils have pH activated pigments that change color when they touch your lips. This means that the intensity of the pigment can vary from person to person creating a shade that is distinctively yours! And while you have to try our pH Lip Oils to see what your shade will be, there are some guidelines that help you to get your best shade.
Just Kissed pH Lip Oils come in three distinct shades:
Blooming Pink, Blooming Peach and Blooming Berry. All three shades have a soft undertone reflected in the shade name. Upon application the shades intensify based on your skin’s pH.
Are Just Kissed pH Lip Oils better than Gloss or Balm?
Not necessarily, glosses and balms have their own unique purpose and value.
- A lip gloss is primarily used to give shine to the lips. At Jane Iredale, our glosses are made with skin loving ingredients including botanicals and oils that nurture the lips. They can be worn alone or over other lip products.
- A lip balm is more of protective product used to hydrate and soothe the lips. At Jane Iredale our balms come sheer (without color) or with a soft hint of color to enhance the lips. They are typically worn in place of a lip color or underneath lip products for extra hydration.
The key is that we want our customer to have lots of options for enhancing their lips. Like so many products that we’re famous for, the Just Kissed pH Lip Oils are another hybrid product that rides the line between skincare and makeup. They have enough skincare value to be looked at as a lip treatment while the blooming color gives them a fun feature that makeup up lovers will embrace!
Are they good for chapped lips?
The skin loving oils will definitely soothe and calm a chapped lip as well as providing valuable hydration.
How should I wear them?
We think you’ll find the Just Kissed pH Lip Oils are incredibly easy to apply and wear. For use alone, we recommend:
- For consumers – Simply use the built in flocked applicator to apply directly to your lips in a sweeping motion across the lips.
- For professionals – Dip a disposable lip gloss wand into the container and apply to the client in a sweeping motion across the lips.
Remember that they can also be used with other products.
Try Blooming Pink with:
Try Blooming Peach with:
Try Blooming Pink with:
In exploring NEW Just Kissed pH Lip Oil, remember that the formula is just as much skincare as it is makeup and it can definitely be worn for daytime or evening occasions. We think you’re going to enjoy discovering this wonderful new addition to the Jane Iredale Just Kissed family of products and we’ll be excited to hear your feedback about it. Don’t hesitate to reach out to our customer service team if you need any help choosing your shade or if you have any questions about the product.
