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    Makeup Blog

    Introducing Beyond Matte Liquid Foundation

    • 2 min read

    BY CHELSEA SIMMONS

    jane iredale is 25 years old, and we're celebrating a quarter-century of The Skincare Makeup by launching a brand new foundation. That's right, A NEW FOUNDATION! So, without further ado, meet Beyond Matte Liquid Foundation, a clean, skin-loving foundation with stay-put coverage and a whole lot of benefits.

    Beyond Matte Liquid Foundation

    Why Beyond Matte Liquid Foundation?

    Over the years, we've heard all of your recommendations about creating a matte liquid foundation. We knew you wanted this formula as badly as we did, and we wanted to make sure it was beyond perfect. So, Jane took her time. She sourced the most innovative plant-based ingredients. She tested iteration after iteration. And, finally, the results are here in 18 self-adjusting shades. Here's what you need to know about Beyond Matte Liquid Foundation.

    It's a Multitasker

    First, Beyond Matte is a multitasking, 3-in-1 primer, concealer, and foundation. This makes it perfect for we women on-the-go. You don't have to worry about applying primer first because this foundation smooths the appearance of your skin. It's also buildable, so, you can add extra coverage anywhere you'd normally wear concealer.

    You'll be Selfie-Ready

    Beyond Matte Liquid Foundation has a semi-matte, photo-ready finish. Your skin will look smooth, shine-free, and radiant. Do you know how some matte foundations give your skin a dull, lifeless look? That's not Beyond Matte!

    Clean Ingredients Your Skin Will Love

    We pride ourselves in creating clean beauty products, and this revolutionary formula is no different. First and foremost, it's cruelty-free (as are all of our products) and vegan. The formula includes a proprietary blend of Celery Seed Extract, Linseed Extract, Peptides and Hyaluronic Acid. Celery Seed and Linseed Extracts are combined to create an eco-friendly ingredient called PortTect™. This ingredient brings firmness, tone and density to your skin. It also helps reinforce the structures that hold your pores tight. Peptides minimize the appearance of shine and promote a smooth, semi-matte, photo-ready finish. Hyaluronic Acid and Tamarind Seed Extract are combined to create an ingredient called Xilogel®. It enhances your skin's ability to improve its elasticity. It also smooths and moisturizes your skin and reduces the appearance of micro-roughness.

    True to You Shades

    Beyond Matte Liquid Foundation comes in 18 self-adjusting shades. This means the formula actually adjusts to match your individual skin tone!

    Application is Easy

    Since Beyond Matte Liquid Foundation is 3-in-1, applying it is easier than ever! Just dot the foundation onto your skin, and blend it in using the Blending/Contouring Brush or your fingers.

    Show Us How You #GoBeyondMatte

    Now that you know more about Beyond Matte Liquid Foundation, try it out and share your selfies with us. Tag @janeiredale and #GoBeyondMatte for your chance to be featured on Instagram.
    Chelsea Simmons

    Chelsea Simmons

    Chelsea began her beauty journey in 2010 as a fashion and beauty freelancer at Ladies’ Home Journal magazine. There she had the chance to test and review hundreds of products while quickly falling for the benefits the clean makeup she tried. After leaving the magazine industry, she worked as a publicist for international fragrance and beauty brands until 2016 when she landed at jane iredale. Here, she has discovered liquid eyeliner doesn’t have to burn her eyes, foundation doesn’t have to feel heavy, and that the jane iredale Global Educators truly have the best beauty hacks. Since then, she’s shared her 10+ years of experience with you on The Good Glow Blog.