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Makeup Blog

How to Shape and Define Your Eyebrows Like a Pro

  • 4 min read


Eyebrows have come center stage in the world of makeup; a full, defined brow is in demand more than ever. Perfectly groomed, shaped eyebrows frame the face, and if done correctly, can act as an instant eye-lift. They set up your eye area making any eye shadow, liner and or mascara pop, ensuring your eyes become the focal point. To achieve your perfectly defined eyebrows, follow these quick steps on how to shape, measure and line your eyebrows up. First things first, put down and step away from the tweezers. Over tweezing leads to overly thin and misshapen brows, which require more work on your end to make them full and beautiful again. If any tweezing will take place it should occur at the end of grooming your brows to clean up excess hair. Remember, we tweeze our brows, we do not pluck them. Read on for our best eyebrow shaping tips.

How to Shape Your Eyebrows

Brow shape is unique to everyone’s face and everyone’s brow alignment is different. Eyebrows are not a one size fits all situation; what looks stunning on your best friend or favorite celebrity, may not be the best shape for you. Here are three steps to help you find the most perfect brow shape for your face:

how to shape your eyebrows
  1. To find out where your brow should begin (point A), align the flat edge of a straight makeup brush to the outside of your nose/inner corner of your eye.
  2. Your true arch (point B) is found by taking your brush and laying it diagonally from your nostril to the outside edge of your iris.
  3. Determine where your brow should end (point C) by using your brush to create a line from the outside corner of your nose diagonally to the outside corner of your eye.




The Perfect Brow for your Face Shape

Learn the best ways to shape eyebrows to complement your face.

  • Brow shape for a Round Face: For a brow alignment that will minimize the curve of a round face, direct the outer third of your brow towards the top of the ear.
  • Brow shape for a Square Face: If the face is square, direct the outer third of your brow toward the middle of the ear. This is the perfect eyebrow shape because it helps balance the face.
  • Brow shape for a Long Face: If the face is long, keep the brow more straight across, directing the outer third above the ear. This shape will define your eyebrows while creating additional balance around the face.
  • Brow shape for an Oval Face: An oval face already looks balanced, but to enhance this harmony, you can direct the outer third towards the ear lobe.

    The Perfect Brow for your Eye Shape

    Now let's talk about how to define eyebrows to complement your eye shape.

    • For Wide Set Eyes:Make sure the inner corner of your brows are closer together. First, mark where your brow should begin by using the Eye Pencil in Taupe to make a small line towards the center of your nostril. Then, use all your other angles to determine where the brow should arch and end.
    • For Close Set Eyes: Try not to make the mistake of over tweezing the area between your eyes; this will throw off they symmetry of your face and your brow alignment. All you need to do is use the PureBrow Precision Pencil to extend the true arch point out further, to give the eyes more of a wide set appearance.
    • For Hooded Eye Lids:The ideal eyebrow shape for hooded eyes is thinner. This will open up the eye area and it appear larger and wider. Try to avoid a large, heavy brow because it will create the illusion that the eye is being pulled down further.
    • For Deep Set Eyes: Your goal is to offset any of the shadows seen around the whole eye area. Too dark eye brows will make your eyes appear deeper set than they really are. So, try working with a lighter brow shade, and keep your brow shape more angular. If the brows are too round in shape, they can actually accentuate dark circles.
    • For More Mature Eyes: The trick is to not drag the end tail of your eyebrow down; no need to assist gravity. First, find your true arch. Then, slightly lift the tail of the eyebrow as you create the end point. This will create an illusion of a more youthful eye.

    How to Define Your Eyebrows

    1. Once the eyebrow shape is determined, brush the hairs up using a little bit of Clear PureBrow Brow Gel to show you what is going on with your brows, where you need to fill, and so on.
    2. Fill in any gaps with the PureBrow Shaping Pencil. Fill in sparse areas with the broader end of the pencil and define with the thin end of the pencil.
    3. Define your brows with the PureBrow Precision Pencil to ensure clean, well-defined brows.
    4. Once your perfectly groomed eyebrows are filled in, you can tweeze away whatever is left over. This way you don’t risk over tweezing!

    Share your beautifully defined eyebrows with us on Instagram! Tag @janeiredale #TheSkincareMakeup. Now that you're done with your eyebrows, learn how to flawlessly apply eyeshadow.

    Shop the Look

    Brow Gel

    PureBrow Brow Gel $21.00

    Eyebrow Shaping Kit

    GreatShape Eyebrow Kit $35.00

    Retractable Brow Pencil $20.00


    Chelsea Simmons

    Chelsea Simmons

    Chelsea began her beauty journey in 2010 as a fashion and beauty freelancer at Ladies’ Home Journal magazine. There she had the chance to test and review hundreds of products while quickly falling for the benefits the clean makeup she tried. After leaving the magazine industry, she worked as a publicist for international fragrance and beauty brands until 2016 when she landed at jane iredale. Here, she has discovered liquid eyeliner doesn’t have to burn her eyes, foundation doesn’t have to feel heavy, and that the jane iredale Global Educators truly have the best beauty hacks. Since then, she’s shared her 10+ years of experience with you on The Good Glow Blog.