When we talk about how to apply eye makeup, we usually mean which colors to use and where to apply them on the eye. But how we apply our eye makeup can take you from struggling with your makeup to creating artful and beautiful eyes. Here are a couple of tips from some of our artists and consultants that have really helped me:
When applying eye shadow to the lid, don't swish. Pat or press the color on with a flat brush like our Deluxe Shader Brush. The color sticks better and stays where you want it, rather than all over your face.
Apply darker eyeshadow in circular motions so that the color blends more easily and you don't have any lines or harsh areas. Try this when you are applying that darker shade in the outer corner or crease. This works beautifully with soft and natural eye makeup looks, and also with dramatic looks, vivid shades, and smokey eyes. By blending as you apply, you don't have that hard edge that is so difficult to blend away.
For in-depth tips on applying contour shadow, see our earlier blog post on that subject. I also love this video using our Daytime PurePressed Eyeshadow Kit.
Chelsea began her beauty journey in 2010 as a fashion and beauty freelancer at Ladies’ Home Journal magazine. There she had the chance to test and review hundreds of products while quickly falling for the benefits the clean makeup she tried. After leaving the magazine industry, she worked as a publicist for international fragrance and beauty brands until 2016 when she landed at jane iredale. Here, she has discovered liquid eyeliner doesn’t have to burn her eyes, foundation doesn’t have to feel heavy, and that the jane iredale Global Educators truly have the best beauty hacks. Since then, she’s shared her 10+ years of experience with you on The Good Glow Blog.