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Makeup Blog

How to pick your mascara

  • 3 min read


how to choose the right mascara The most important makeup product for most women is mascara. A little mascara and lip gloss are the go-to products in a pinch; it is remarkable how such a small amount of makeup can really help you to look so put together. jane iredale has three great mascaras and one best-selling lash conditioner. With options to choose from, it can sometimes be a bit overwhelming to narrow down which product is right for you. We've broken out each product so that you can easily determine which is your must-have mascara.

Longest Lash Thickening & Lengthening Mascara

how to choose the right mascara, lengthening and thickening masacara

This do-it-all mascara gives you well-defined, longer looking lashes and buildable volume. This mascara delivers the look of thicker, longer lashes in just a couple coats. It is formulated with triple-length Cellulose Fibers that cling to lashes to create the appearance of extra length and thickness. This mascara is also in a squeezable tube so you can get every last drop of this high-impact mascara. In fact, it's filled with 50% more product than most mascaras! Some other mascaras that make your lashes look thick and full can contain harsh ingredients that make your lashes brittle and more likely to break. This mascara is different. It is free of lacquers, shellac and petroleum-based ingredients and actually contains ingredients that condition and moisturize the lashes and well as protect them from breakage. Use this mascara in conjunction with our PureLash Lash Extender & Conditioner and your lashes will stay thick and full all day long. It comes in three colors: Black Ice, Espresso and Slate Gray.

how to choose the right mascara, lengthening masacara

If you have naturally full lashes, but need help with length, this mascara is a great choice. The shape of the PureLash Lengthening Mascara brush is perfectly designed to evenly coat and build the length of your lashes. The dual-sided brush helps you coat each lash, even the hard to reach lashes around the inner corners of your eyes. Like the Longest Lash mascara, this mascara contains good-for-you ingredients, like Seaweed Lipids and Wheat Protein, that help to product and condition the lashes. If you're in need of length, this mascara is for you. PureLash Lengthening Mascara comes in three colors: Jet Black, Brown Black and Navy.

PureLash Mascara
how to choose the right mascara
PureLash Mascara is the original jane iredale mascara. It is designed for those who want to add a lovely, natural touch of color to their lashes. It is also water resistant and highly resistant to smearing and flaking, which makes it perfect for sensitive eyes or emotional occasions, like weddings. This mascara conditions your lashes with Panthenol, a Vitamin B complex, while making them dark and defined. If you are lucky enough to have naturally full and long lashes but are looking to enhance what you have, PureLash is for you. PureLash comes in Black Onyx and Agate Brown.

PureLash Extender & Conditioner
how to choose the right mascara, lash conditioner
A single coat of this conditioner before applying mascara helps to strengthen, lengthen and thicken your lashes. It also helps make your mascara twice as effective and allows you to use less. Jane herself has called this the one product no girl should live without, and even suggests wearing it alone at night to help strengthen and condition. You can even use it on your brows to help them become healthier, smoother and more manageable. Just use one coat of this on your top and bottom lashes and then immediately apply your mascara on top and watch how your lashes stay looking fabulous all day. Share your lash looks with us on Instagram by tagging @janeiredale and #BeautyWithBrilliance.
Chelsea Simmons

Chelsea Simmons

Chelsea began her beauty journey in 2010 as a fashion and beauty freelancer at Ladies’ Home Journal magazine. There she had the chance to test and review hundreds of products while quickly falling for the benefits the clean makeup she tried. After leaving the magazine industry, she worked as a publicist for international fragrance and beauty brands until 2016 when she landed at jane iredale. Here, she has discovered liquid eyeliner doesn’t have to burn her eyes, foundation doesn’t have to feel heavy, and that the jane iredale Global Educators truly have the best beauty hacks. Since then, she’s shared her 10+ years of experience with you on The Good Glow Blog.