As we all navigate the new normal and start to venture back out into the world with our protective protocols in place, I’ve noticed that we’re finding challenges in unexpected places like our own faces. Many of my friends are expressing their frustration about their makeup coming off on their masks. One friend confessed that she’s stopped wearing makeup below her mask line because it creates such a mess on her face. Some have stopped wearing makeup all together. This predicament is not uncommon.
The good news is that there are actually some simple solutions you can implement to address the dreaded makeup-to-mask transfer. Let’s look at a breakdown by category!
COMPLEXION PREP
Before applying any makeup, start by evaluating your skincare products. Going less emollient with moisturizers can give the skin a better canvas for makeup to adhere to. Many people are getting success using serums rather than heavy creams. You’ll definitely want to avoid petroleum-based moisturizers.
- BeautyPrep™ Hyaluronic Serum is our recommendation. It allows skin to hold 1000 times its weight in moisture without compromising foundation wear.
FOUNDATIONS
Consider your formula when wearing a mask. Like a moisturizer, heavy emollients can often compromise longevity and transfer resistance. Avoid cream foundations and stick to lightweight liquids or powders. If you’re concerned with coverage, layer them for a more opaque finish.
- Beyond Matte™ Liquid Foundation and PurePressed® Base Mineral Foundation are our recommendations. They give buildable coverage and a wonderful stay-put finish. I recommend applying using our Flocked Sponge in a pressing and rolling motion for additional coverage.
CHEEKS
In the age of highlighting and contouring, so many of us are at a loss for how to create that beautiful glow on the cheeks and still be transfer resistant. Well, powders are the way to go. And you’ll be happy to know that many highlighters come in powder formulas. They also come in a variety of tones and finishes.
- GreatShape™ Contour Kit is our recommendation. It contains powder contour, blush and highlighter that sculpt and shape the face with wonderful longevity.
LIPS
This is the biggest challenge for most of us. The key here is technology. The product must be specifically formulated to increase adherence. Glosses and balms are better for virtual events. But if you are going to be wearing a mask, look for a stain.
- Beyond Matte™ Lip Fixation Lip Stain is our best recommendation. The long-lasting, matte-finish formula doesn’t just add color in one swipe, it stays on for hours. And wait until you see all of the beautiful colors it comes in!
