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Makeup Blog

Eyeliner Tips and Tricks

  • 4 min read


Eyeliner is an incredibly versatile tool for crafting a number of different looks, from classic to creative. Read on for a guide on creating the look you desire using gel, liquid eyeliner, or even eyeshadow to line your eyes!

How To Use Liquid Eyeliner

Liquid Eyeliner is fun, versatile eye makeup that most people are afraid to use. Messy? Harsh? Not at all. Believe it or not, liquid liner is easiest to apply to an open eye. Let the brush do the work by angling it along the lash line. Use short strokes to draw lines at the inside, middle, and outer corner of the upper lash line, then connect the dots.

  • Shake gently before using for best results.
  • Once you've opened the top, put down the bottle and use your free hand to lift the brow, creating a smoother canvas on which to draw.
  • If you feel a little shaky, try lining the eye with a matching shade of Eye Pencil This provides a template for your Liquid Eyeliner.
  • If you want a softer line, but with the staying power of Liquid Eyeliner, use the Detail Brush to gently soften and smudge the line while your liner is still wet.
  • For extra long wear, apply a bit of Lid Primer first.
  • Black and Black/Brown are classic, but here are some tips on using the other colors:
    • Pinot Noir is beautiful with so many looks. Use it as a fresh accent to a neutral eye. It definitely makes green eyes pop, but looks lovely on all eye colors.
    • Gold is great for global skin tones. Use it alone on the outer two-thirds of the upper lashes as a subtle way to draw attention to the eye. For a more dramatic look, line the eye with Black Eye Pencil or OnyxMystikol, and then draw a fine line with the Gold just along the lashes. For even more drama, place the Gold just above the Black. Instant party look!
    • Copper works wonderfully alone for redheads, especially those with fair skin and green or blue eyes. It's a gorgeous alternative to brown, and a lot more exciting. For the rest of us, use it to punch up the usual browns by first lining with Black/Brown Eye Pencil then applying Copper at the lash line for a more current look.
    • Silver along the upper lash line is romantic and enchanting. It creates a subtle flash of light with each blink of the eye. Apply a thin line over your usual makeup.

Four Winged Looks With Gel Eyeliner

To get Elena's full makeup look start by following these steps:

  1. Apply Copper Wind PurePressed Blush to your cheeks using the White Fan Brush.
  2. Apply Mistfrom the limited edition Celebrate Eye Shadow Trio all over your eyelid, lash line to brow bone, by gently patting it on with the Deluxe Shader Brush.
  3. Apply Toastall over your eyelid, by gently patting it on with the Chisel Shader Brush
  4. Apply Port in your crease and the outer corner of your eye, using the Crease Brush; blend well.
  5. Finish any of these eyeliner looks using PureLash Extender & Conditioner and your choice of mascara.
  6. Apply Katarina PureMoist Lipstickto your lips followed by Kir Royale PureGloss Lip Gloss.
close up of cat eye eyeliner

Classic cat eyeliner: To create the classic cat eyeliner look, apply Jelly Jar Gel Eyeliner with the Angle Liner/Brow Brush by swooping from inside out and extend just slightly past your top lash line.


close up of full cat eye eyeliner

Full cat eyeliner: To create the full cat eyeliner look, start by following the steps of the classic cat eyeliner look, then apply Jelly Jar Gel Eyeliner with the Angle Liner/Brow Brush with a very thin line along the bottom lash line, stop where lashes stop and do not line the tear duct.


close up of winged eyeliner

Smoky winged eyeliner: To create the smoky winged eyeliner look, follow all of the above steps, then thicken the top line using the Angle Liner/Brow Brush; keep the line thin along the bottom. Smudge with the Smudge Brush to create a more smoky look.


close up of cat eye eyelinerRetro winged eyeliner: To create the retro winged eyeliner look, follow the steps above to create a classic cat eyeliner look, then use the Angle Liner/Brow Brush to thicken the top line and extend it out further.


Using Eye Shadow As Eyeliner

I love to apply the jane iredale Eye Shadows as eyeliner. There are so many colors to choose from, the look can be soft or intense, and it really lasts.

  1. To create great staying power, line with a coordinating shade of Eye Pencil first, using the Eye Liner/Brow Brush to really work it into the lash line.
  2. Next, take the Detail Brush and spritz with Hydration Spray or just moisten the brush under the tap.
  3. Pick up any of our PurePressed Eye Shadows with the moist brush. Starting at the outer corner of the eye, place your brush at the lash line and follow the lash line in, ending where desired - be artistic and experiment! To create a cat eye, simply wing up and out at the outer corner.

It may be easier to do this without lifting your brush, or you may find you get a neater, tighter line if you use connected dashes. To create a softer look, blend well or go over the line with a dry brush using the same shade or a similar, lighter shade

What winged eyeliner look is your favorite? Tell us below!

Chelsea Simmons

Chelsea Simmons

Chelsea began her beauty journey in 2010 as a fashion and beauty freelancer at Ladies’ Home Journal magazine. There she had the chance to test and review hundreds of products while quickly falling for the benefits the clean makeup she tried. After leaving the magazine industry, she worked as a publicist for international fragrance and beauty brands until 2016 when she landed at jane iredale. Here, she has discovered liquid eyeliner doesn’t have to burn her eyes, foundation doesn’t have to feel heavy, and that the jane iredale Global Educators truly have the best beauty hacks. Since then, she’s shared her 10+ years of experience with you on The Good Glow Blog.