Makeup Blog

    How to Find Your Foundation Shade Match

    • 2 min read


    Choosing the right foundation is possibly the hardest makeup decision we ever make. In the past, we discussed the benefits of each foundation formula, and how to choose the right foundation for your skin type. So today, we want to give you a few tips on how to choose the right foundation shade match.

    Visit our Partners

    foundation shade match at retail partner Credit: @helenebruland

    Finding your foundation shade match is always easiest when done in-person. We have hundreds of retail partners across the U.S. with knowledgeable staff who can help color match your skin. They're also great sources for makeup tips personalized for your specific skin care needs. Find a retail partner near you!

    Take our Foundation Shade Finder Quiz

    find your foundation match quiz
    If you aren't able to make it to one of our partner retail locations, then head to our website and take the Foundation Shade Finder Quiz. This quiz will help you find the right foundation formula and shade in seconds by answering a few questions.

    Beauty Advisors

    foundation shade match on medium skin model

    You've taken our Foundation Shade Finder Quiz, but still, have questions. Fear not, our Beauty Advisors are a call or email away! These beauty experts (and superheroes, in our eyes) are available to answer all your product questions, help you choose the right foundation formula and shade, and even hand pack all of your orders. They're true multitasking mavens! You can contact our Beauty Advisors at (877) 869-9420 or

    Learn More About Foundations

    Want to learn more about buying the right foundation? Read these other articles to brush up on your Foundation Education:
    Chelsea Simmons

    Chelsea Simmons

    Chelsea began her beauty journey in 2010 as a fashion and beauty freelancer at Ladies’ Home Journal magazine. There she had the chance to test and review hundreds of products while quickly falling for the benefits the clean makeup she tried. After leaving the magazine industry, she worked as a publicist for international fragrance and beauty brands until 2016 when she landed at jane iredale. Here, she has discovered liquid eyeliner doesn’t have to burn her eyes, foundation doesn’t have to feel heavy, and that the jane iredale Global Educators truly have the best beauty hacks. Since then, she’s shared her 10+ years of experience with you on The Good Glow Blog.