PureMoist Lipstick

PureMoist® Lipstick

Vivid pigments blend with nourishing natural oils and superfruit extracts for petal‐soft lips that feel, look and taste amazing.

The Look sheer to intense The Feel rich

Ripe, juicy colors saturate the lips with 24 versatile shades that dress the lips with high‐impact color and sumptuous depth. The continuously creamy, rich and smooth formula glides on easily for long‐lasting color. The sleek tube is designed for easy and precise application.

  • The proven soothing properties of moringa oil moisturize.
  • Orange peel wax, avocado and sunflower seed oils give a luxurious, conditioned and quenched feeling to the lips.
  • Vitamins A and C and coffee seed extract infuse the delicate lip area with antioxidant protection.
  • The organic pomegranate and blackberry fruit extracts are unique, luscious flavors that stimulate the senses.

Triisostearyl Citrate, Olus Oil, Persea Gratissima (Avocado) Oil, Copernicia Cerifera Cera, Jojoba Esters, Moringa Oil/Hydrogenated Moringa Oil Esters, Citrus Aurantium Dulcis (Orange) Peel Wax, Helianthus Annuus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Punica Granatum (Pomegranate) Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Camellia Sinensis (Green Tea) Leaf Extract, Coffea Arabica (Coffee) Seed Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Aloe Barbadensis Leaf Extract, Ascorbyl Palmitate, Tocopherol. [+/- (May Contain) Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Red 30 Lake (Ci 73360), Red 7 Lake (Ci 15850)(Aka 202), Red 6 Lake (Ci 15850)(Aka 201), Red 27 Lake (Ci 454102)]

  • The new tube gives such precise application, you may not even need a mirror!
  • Exfoliating the lips (try our best-selling Sugar&Butter!) creates a smooth canvas for your lipstick, which helps it go on smoother and wear longer.
  • Expand your lip wardrobe by using a coordinating Lip Definer underneath to deepen; or contrasting ones to modify the hue of your favorite lipstick.
  • PureMoist® Lipstick
    None of these shades contain wheat
    All shades are vegan

jane iredale is certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program, the leading internationally respected animal protection group for cruelty-free certification. Find out more on our cruelty-free page.

jane iredale products are also certified cruelty-free by PETA. To find out more about what this means, please visit our page on their site.


  • Sarah Sarah
  • Ashley Ashley
  • Kaylee Kaylee
  • Theresa Theresa
  • Lauren Lauren
  • Naomi Naomi
  • Lily Lily
  • Sharon Sharon
  • Liz Liz
  • Brooke Brooke
  • Melody Melody
  • Abigail Abigail
  • Renee Renee
  • Rose Rose
  • Rikki Rikki
  • Chloe Chloe
  • Lucy Lucy
  • Madison Madison
  • Annette Annette
  • Mary Mary
  • Hannah Hannah
  • Margi Margi
  • Ann Ann
  • Karen Karen


Average Rating 3.1 (17 Reviews)

Not Happy....

I miss the old lipstick and I am happy that I still have a few left. I purchased this new product and have nothing good to say about it, it doesn't stay on any longer than lip gloss. Waste of money and I won't be buying anymore. Please bring back Kim.

puremoist lipstick

purchased Margi, Lauren and Kaylee - excellent, excellent.

Joining the Chorus

I have been long disappointed that the lipstick shades I loved and relied on, like Rachel, Carmen, Brett, are no longer available. The current colors are not as rich, contain iridescence that takes away from the color. Why mess with a good thing? Too bad. I too will look for lipsticks elsewhere.

Our Response

Although some shades like Madison are more iridescent, there are others that are more pigmented like Hannah and Annette. If you’d like to discuss shades and alternatives our Personal Shoppers are ready to help. Please feel free to contact them at 877-869-9420 or personalshoppers@janeiredale.com.

Help please!?

I really love the color "Carmen" but it looks like it has been discontinued! What color replaced it or what color is similar to it?

Our Response

We’re here to help! We think you’ll enjoy Theresa PureMoist Lipstick as an alternative to Carmen.

soft and sweet!

I'm in love with this lipstick! I received a sample of two shades, and found kaylee to be just the color I've been looking for. It looks really dark but once applied it's almost a nude on my medium skin tone. This is a color I could wear daily. It's very moisturizing, and smells like yummy berries! I won't waste anymore money on other lipsticks! This was made perfect!


I have used JI products since 2004. I'm very disappointed with this new product and wish you would bring back the lipstick you used to have. The new colors are not great, either. I also don't like the fragrance in the new lipstick.

Discontinued Disappointments

It seems that many of us loved this lipstick product(I too was a loyal "Susan" user) and the more reviews I read, the more it seems that many of the most purchased and loved colors are being discontinued. It would be in this company's best interest to harness this "crowd wisdom" and reconsider what is being discontinued and possibly reintroduce those colors most beloved.

So disappointed

I used to use Susan, which I loved, from their line that they just discontinued. So, as a nice gesture, they sent me Naomi, thinking that I would like this to replace Susan. It was so ugly. It had frost, which I hate, and it looked copper on my lips, which does not work at all on me. I am bummed about their discontinuing my most favorite lipstick ever.

5 Stars!

The colour range is gorgeous and offers much choice for all year round. The new formula is moisture-packed, comfortable and long lasting. If your lip brush is not to hand, PureMoist can be applied very quickly with success due to its slimmer shape. Super formula!!

Great Lipstick

Rikki lipstick is fast becoming one of my favorites! I use it alone and also sometimes w Snowberry gloss over it. It stays on really well and is very moisturizing. The shape of the lipstick is good because you don't have to roll it up very far to apply, therefore it doesn't break easily. Love it!!

Hate the New Formula !

I have been purchasing all of my makeup including your lipsticks, for years. I went to find a replacement for Brett since it has been discontinued. The new formulation is awful ! It is very dry compared to the old version. It now cakes when I wear it. You also get less and it costs the same. I will look elsewhere for my lipstick. So sad and disappointed !

Re: This lipstick in general

This lipstick used to be my go to 5-star option. However, whenever I find my favorite color, JI discontinues it shortly thereafter. First it was Babe. I loved it for the single tube I had of it and could not get any more after that tube was gone. Now it is Halle, which I see in the Last Hurrah section. These new colors really don't look like anything to write home about and I'm really gunshy about trying any of them, since as soon as I find one I like, odds are it will be discontinued too. And it looks like the formula is now changed too, which makes me even less likely to invest.

Big improvement!

I love the new lipstick formulas. They wear so well and moisturize my lips. Favorite shades include Renee, Lauren, Sharon, and Margi.


The new lipstick format is a poor substitute for the quality of the original format. Where are Brett, Kirsten, Carrie? These last and are true colors whereas the new format may be moist and is too sheer for any color to last.

Our Response

Brett, Kirsten and Carrie can be found on our Last Hurrah page while supplies last. Feel free to visit the following link to stock up: http://shop.janeiredale.com/products/last-hurrah/lips/17017-puremoisttm-lipcolour.htm. If you’d like replacements for these shades, we recommend Hannah, Brooke, and Ann respectively. If you’re looking to enhance the color of any lip shade, you can always combine it with a complimentary Lip Definer, which will also help increase the length of wear!

Devoted Customer

Bought "Melody" shade from one of your retailers...so disappointed. Like the color, but not 'moist'.

Our Response

We're glad you gave Melody a try and we're sorry to hear you're not happy! Since we want you to be happy, our Personal Shoppers can help you with an exchange for a product you'll love and you can contact them at 877-869-9420 or personalshoppers@janeiredale.com.

HATE New Format!

Why did you change your formula and format of this product??? This used to be my holy grail LIPSTICK. Now it is not even lipstick at all. The texture has totally changed and even the smell is different. The color (Renee) is not even the exact same as it was. I hate the new skinny style applicator too. I want my lipstick back!

Our Response

We’re sorry you aren’t happy! Our original formula is still available on our Last Hurrah page (http://shop.janeiredale.com/products/last-hurrah.htm), so you can stock up while supplies last!

Need context for colors

I love Jane Iredale cosmetics but I always have difficulty evaluating lip colors on the website. I have purchased many lip colors, only to find that the color in reality differed from my perception of it on the website. Photos of models wearing each color, preferably on different complexions, would be so helpful! Less effective, but still helpful, would include with the color name a link to comments suggesting the skin tones that are most compatible with the selected shade.

Our Response

We understand it can be difficult to decide on a shade based on a picture! We think you should visit our Mineral Makeover Room (https://janeiredale.com/us/en/makeup-tips/makeover-room.htm). Here you can choose a model or upload a picture of yourself and view different lip stick options! If you prefer, our Personal Shoppers are always more than willing to help you find a shade that will work best for you and your complexion. Please feel free to contact them at 877-869-9420 or personalshoppers@janeiredale.com.



  • Parade.com
    January 2014

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