Mascara

Mascara

See the amazing difference with our naturally nourishing mascaras.

The Look full and feathery The Feel conditioned

Longest Lash Thickening & Lengthening Mascara 

  • Designed to make lashes look thicker and longer naturally
  • Packaged in a squeezable tube with a NEW oversized brush that works with this formula to separate and define lashes, prevent clumping, create natural looking lashes
  • Easily layered to achieve high‐impact lashes
  • Formulated with a proprietary blend of seaweed lipids to condition, moisturize and protect lashes
  • Reduces splitting and breaking
  • Free of lacquers, shellac and petroleum‐based ingredients
  • Filled with 50% more product than most mascaras*

*Based on average net weight of other brands’ mascara. 

PureLash® Mascara 

  • Designed to nourish and color lashes naturally
  • Resistant to smearing and flaking
  • Formulated with a proprietary blend of seaweed lipids and panthenol to keep the formula moist and condition lashes
  • Conditioning and protecting to reduce splitting and breaking
  • Free of lacquers, shellac and petroleum based ingredients
  • Great for contact lens wearers 

PureLash® Lengthening Mascara 

  • Designed to make lashes look longer naturally
  • Formulated with: panthenol to condition lashes, a proprietary blend of seaweed lipids and wheat protein to condition and curl lashes, triple‐length cellulose fibers to add extra length and thickness
  • Conditioning and protecting to reduce splitting and breaking
  • Free of lacquers, shellac and petroleum‐based ingredients

PureLash® Mascara

Aqua/Water/Eau, Algae Extract, Copernicia Cerifera Cera, Glycerin, Pvp, Glyceryl Stearate, Hydrolyzed Wheat Protein, Stearic Acid, Panthenol, Raphanus Sativus (Radish) Root Extract, Hydroxyethylcellulose, Bisabolol. [+/- (May Contain) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499)]

PureLash® Lengthening Mascara

Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Cellulose, Raphanus Sativus (Radish) Root Extract, Oleic Acid. [+/- (May Contain) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Ultramarines (Ci 77007)]

Longest Lash Thickening and Lengthening Mascara

Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Copernicia Cerifera Cera, Cellulose, Glyceryl Stearate, Glycerin, Hydrolyzed Algae Extract, Raphanus Sativus (Radish) Root Extract, Tribehenin, Hydroxyethylcellulose, Panthenol, Oleic Acid.[+/- (May Contain) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Ultramarines (Ci 77007)]

  • Apply a layer of our PureLash® Extender and Conditioner first. You’ll be amazed how it thickens your lashes. It also means that you’ll use less mascara. Allow to dry until tacky and then apply your favorite formula of mascara. 
  • Be sure to rock the mascara wand at the base of your lashes first. This is where you want the most product, then brush out to the tips. 
  • If you are going to layer mascara, don’t wait for each application to dry. This is what makes lashes stick together. 
  • Don’t pump brushes. This will force air into the tube and help to dry out the product. Simply twist the brush in the tube to pick up more product. 
  • Brown or grey can look softer around the eyes than black. 
  • Too much mascara can be aging. 
 
  • PureLash Mascara Black Onyx
    Those sensitive to gluten should avoid this product (This product contains wheat).
    This shade is vegan.
  • PureLash Mascara Agate Brown
    Those sensitive to gluten should avoid this product (This product contains wheat).
    This shade is vegan.
  • PureLash Lengthening Mascara Jet Black
    Those sensitive to gluten should avoid this product (This product contains wheat).
    Vegans will want to avoid this shade (This product contains beeswax).
  • PureLash Lengthening Mascara Brown Black
    Those sensitive to gluten should avoid this product (This product contains wheat).
    Vegans will want to avoid this shade (This product contains beeswax).
  • PureLash Lengthening Mascara Navy
    Those sensitive to gluten should avoid this product (This product contains wheat).
    Vegans will want to avoid this shade (This product contains beeswax).
  • Longest Lash Thickening and Lengthening Mascara Black Ice
    This product is gluten free.
    Vegans will want to avoid this shade (This product contains beeswax).
  • Longest Lash Thickening and Lengthening Mascara Espresso
    This product is gluten free.
    Vegans will want to avoid this shade (This product contains beeswax).
  • Longest Lash Thickening and Lengthening Mascara Slate Grey
    This product is gluten free.
    Vegans will want to avoid this shade (This product contains beeswax).

jane iredale is certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program, the leading internationally respected animal protection group for cruelty-free certification. Find out more on our cruelty-free page.

jane iredale products are also certified cruelty-free by PETA. To find out more about what this means, please visit our page on their site.

Options

  • Black Onyx Black Onyx
  • Agate Brown Agate Brown
  • Jet Black Jet Black
  • Brown Black Brown Black
  • Navy Navy
  • Black Ice Black Ice
  • Espresso Espresso
  • Slate Grey Slate Grey

Reviews

Average Rating 4.2 (85 Reviews)
4.1529/5

eeeehhhhh.. Take it or leave it

3/5
I'm not convinced this product totally lives up to it's name. It's nice, it's soft and airy, and glides on and coats the lashes nicely. ... but I find that 2 coats of mascara gives a much prettier look. This is slightly clumpy which I really try to avoid. It doesn't leave clumps of mascara on the lashes, but it's clumps the lashes together so they're not as full looking. This is one product I won't be purchasing again, but it was still fun to play around with.

Black Ice

5/5
I used to use the MAC, heavy goopy dramatic mascara and was always clumping and having a mess on my eye lashes. This is the most gorgeous mascara!! My lashes do look so long, dark and beautiful, but very natural. It's not a heavy mascara by any means. I think if you're more into the dramatic, this may not be the right choice for you. .. but for natural day time beauty when you want to just look like you're blessed with amazing lashes. This is the stuff. Hands down. Award winning!

Lash Conditioner

5/5
This amazing product makes my lashes look thicker and longer with mascara and, unexpectedly, they are noticeably thicker and longer even without mascara after about 6 weeks of use. No irritation, either.

Mascara

5/5
I am 60 years old and have tried just about evey mascara on the market at least once. This is by far the best! It does not irritate my eyes, does not clump and does not smudge. Finally!

Good product but disappointed in it's lifespan

3/5
When I initially received this I found it great, it made my lashes look much much longer when I used this and followed it with mascara, but after only a couple uses it seemed to not stick to the brush. I now have to pump the wand into the tube to try and get product into the brush. I've had to use the very end of the brush to apply the product to my lashes as well. I am not sure why it does this, as I haven't used it more than 15 times and it started doing it after about the 10th time. I don't know if it is just me but I would give this 5 stars if it worked as it did in the beginning.

Our Response

This product should last must longer than this! We’d like to make a suggestion: when you’re re-loading the spoolie brush, we recommend swirling it within the container instead of pumping which can push air in and cause it to dry out. Our Personal Shoppers would like to send you a replacement so you can have a fresh start! If you’re interested, please contact them at 877-869-9420 or personalshoppers@janeiredale.com. We hope this improves your experience!

Espresso mascara

5/5
This formula and the Espresso color are my all time favorite mascara. It goes on smoothly, isn't sticky or clumpy, and the color is soft. I find black mascara a little harsh and so love this soft brown tint. Please do not discontinue this color ever!

Great formula

5/5
I usually use a brown/black mascara but thought I would try the Agate Brown. I love it. It looks super natural but also gives my eyes definition. This mascara is so easy to apply and I never get any clumps. I will definitely be making this a staple.

Favorite mascara ever!

5/5
I love this stuff - my lashes look beautiful, thick, and long. I like how the ingredients are not only not harmful to my lashes, but they have indeed grown and filled out from using this product. It's expensive for a mascara, but this tube has lasted me forever. Will definitely stick with this mascara.

Really?

1/5
I was so excited to experience the results this mascara claims to make, as I am with all new JI products I try. For the first time, I was disappointed. My lashes were not thicker or longer. In fact, the product is so "airy" it didn't look like I put anything on. I tried it twice o be sure, even squeezing the brand new tube, but results were the same. Maybe I got a defective tube? I sure hope so because if this is really what this product is like, I say stick to store bought, better priced mascaras.

Our Response

We’re glad you’ve been trying new products! We’re sorry you aren’t seeing results and the product shouldn’t be airy, especially after squeezing the tube to load the applicator. Something may be wrong and please feel free to contact our Personal Shoppers to arrange an exchange. You can reach them at 877-869-9420 or personalshoppers@janeiredale.com.

PureLash Extender & Conditioner

5/5
My sister-in-law told me about this one so I had to try it. It totally lengthened and thickened my lashes. Can't live without out it!!!!

Longest Lash Thickening and Lengthening Mascara

5/5
I've used the Lengthening mascara for nearly a decade and finally gave this one a whirl. I am soooo impressed with how creamy and smooth it goes on! My eyelashes look dark and natural with no clumps or flakiness. Best. Mascara. Ever!!!

I love this product!

5/5
It provides a nice base to my mascara and helps to provide lengthening without clumping.

Best Mascara EVER

5/5
I am 54 years old-and this is the BEST mascara I have ever used. It doesn't clump, ever, period, and it has lasted longer than any other mascara. Love it.

Love the New Brush

5/5
I love the new brush with this mascara. It allows for much easier application and lengthens my lashes far better. I love tis mascara!

inconsitent

3/5
I do not like this product since the brush was changed. It does not goes onto the lashes easily. I would get a better result using the cheap stuff from the dollar store. However, I keep using this because it is better for the lashes. It's like the formula is too dry and the brush does not allow the mascara to penetrate all the lashes. I use the conditioner but it doesn't really seem to help.

Our Response

We're sorry you aren't happy with the change. If you prefer the original brush, you may want to try our PureLash or PureLash Lengthening formulas which have alternative brushes yet formulas that still provide great benefits to your lashes!

Inconsistent

4/5
The Jane Iredale Mascara is the one product that I find inconsistent in performance; the mascara can work beautifully, all of a sudden not work well at all. The formula seems to have changed making this inconsistency even more relevant depending on color or packaging. I would recommend using the primer as that seems to help.

Our Response

We’re so sorry you’ve experienced an inconsistency! We haven’t changed the formula, but we have made recent improvements to the brush which helps separate and define your lashes. It’s wonderful you’re using PureLash Extender & Conditioner; we agree, it makes a difference!

FABULOUS

5/5
I recently got a sample size from a salon and was kinda iffy on the whole thing and it didn't look that great. I have had it for about a week now and I have DEFINITELY noticed a difference in my lashes!. They're so much longer and nicer. Love love LOVE this product!

Mascara

5/5
I adore your mascara. It is the best ever! I am 66yrs of age and must have tried every mascara on this planet!My eyelashes look so natural,but naturally defined and real when I use your black onyx mascara. I am fair haired with good fair-skin and my make-up now looks complete when I use your amazing mascara which achieves a very natural effect.It lasts quite a while too.

Amazing and Unexpected Results!

5/5
As I mentioned in a couple of other reviews, I prefer a more natural look. I have always had short, straight and thin lashes. When my aesthetician found out I was using waterproof mascara (those formulas seemed to work best for my meager lashes), she suggested this conditioner. She didn't mention the results would be long lasting! After using this for a couple of months, I had longer, thicker and curlier lashes! I no longer have to use an eyelash curler, which we know can be dreadful. It works so well and I love it so much I purchased tubes for the gals in my office, who are also now singing this product's praises! You won't be disappointed.

Disappointed :(

1/5
Love almost every Jane product I've purchased, and I've bought quite a large variety, from foundation to lip colors to eyeliners to cheek colors. But this mascara doesn't live up to the Jane Iredale name. Normally 1-2 coats of any mascara is plenty for me. With this one, I've tried up to 5 coats (no kidding) and still look like I have nothing on, so I end up grabbing another mascara in my drawer to layer on top of this one. Definitely wont buy this again :(

Our Response

We're sorry to hear of your disappointment! We have a quick application tip that may help you achieve better results: we recommend starting at the very base of your lashes (where your lashes hit the eye lid) and wiggle the spoolie wand back and forth horizontally while working it out to the tip of the lashes. If you're still disappointed, our Personal Shoppers can arrange an exchange and you can contact them at 877-869-9420 or personalshoppers@janeiredale.com.

Did not like

1/5
I bought this mascara yesterday and tried it today. It did not lengthen my lashes at all. All it did was give them color. I bought it specifically for lengthening. I was very disappointed. My lashes did not separate much either. One of the worst mascaras I ever used. Would definitely not recommend.

Our Response

We’re so sorry you aren’t happy! Our Personal Shoppers will help you with an exchange and you can contact them at 877-869-9420 or personalshoppers@janeiredale.com.

AMAZING

5/5
After losing lashes due to chemotherapy, as they began to grow back my lashes were very fine and thin. This product has helped my lashes grow, look full, and make me feel beautiful again! I love this product!!!

My most favorite mascara

5/5
I am very fair, so dark mascara is overwhelming on me, especially not being young any longer. I love this mascara! Besides the fact that it is paraben free, the softness of the brown is very becoming. If you are accustomed to heavy makeup, you may need to adjust to the more natural look of this type of mascara. I want to have a soft and natural look. I don't want people to look at me and see makeup, just a better me. I get that from Jane's makeup.

A MUST!

4/5
I love using this extender & conditioner! Besides it being beneficial to my lashes, it is also beneficial to my wallet as it helps me use less mascara! It also helps the mascara not flake! I would never use mascara without it! The only flaw is that I can't seem to get enough onto my lashes with the full-size version. I used a sample-size version and only needed one coat because of how much product the brush picked up. I am not that lucky with the full-size version. But this is definitely a must!

Flakes..

1/5
This mascara flakes tiny particles under the eye area ,virtually impossible to remove with a gentle whisking away with a clean makeup brush. It then looks grayish (under eye area) being that under eye circles is something i am trying to diminish and not enhance,this mascara is really disapointing.

Our Response

We’re sorry you were disappointed! Our Personal Shoppers will be glad to help you find an alternative mascara or product that you’ll enjoy. Please feel free to contact them at 877-869-9420 or personalshoppers@janeiredale.com to arrange an exchange.

Invisible product?

1/5
My first impression of this product is that it appeared to be dried up inside of the tube . My second impression was that the tube actually did not contain any product. My third impression was both.. I had to swirl the brush vigorously near the sides of the container in order for the brush to come out with some product on it. After numerous swipes and mush effort i managed to coat my lashes and it did seem to have made some improvement. I have used this sort of product before and was not used to such effort to even get a bit out of the container.

Our Response

Wow, this sounds very unusual! We’re so sorry and this is not the experience we want you to have with PureLash Lash Extender & Conditioner. Please feel free to contact our Personal Shoppers at 877-869-9420 or personalshoppers@janeiredale.com to arrange a replacement.

THE BEST MASCARA EVER!

5/5
I can't say enough how much I love this mascara! LOVE LOVE LOVE!!! It feels good on, doesn't cake or clump and lasts the whole day! You can't go wrong with this product! The real testimonial is seeing how long my eyelashes have grown without anything on. It's does what it says, gentle on my eyelashes and looks amazing on! I Love it!!

SO GLAD I PURCHASED THIS

5/5
I have never bought a lash conditioner before, nor did I ever feel like it was worth spending money on. I have received and tried a few trial size one's from other brands as free gifts w/ purchases. And have never found one I liked, that actually felt like it did what it was supposed to do until I purchased this one. It really does feel like it conditions your lashes and extends not only your lashes but extends the life of your mascara. I have been using this product for about 2 months now along with Jane's Longest Lash Thickening and Lengthening Mascara and I have to say I've notice a big difference! My lashes always used to fall out when I took off my eye makeup. Even when I put on my contacts, I used to see and feel dry,weak eyelashes that felt like they were barely holding on. Anyone who has experienced thinning eyelashes knows what I mean. And to you I would say give this a try you won't be disappointed. My only regret is not buying this sooner!

The quest has ended!

5/5
I've finally found the mascara I've been searching for. It goes on smoothly with no clumps and saturates my lashes with deep color. To top it off, it doesn't smudge or flake off during the day and has no chemicals. What more could I ask for? FYI-this is the first review I've ever felt compelled to write.

Love It!

5/5
I've finally found a mascara that does not clump - both on the brush & on your lashes. Also being a contact lens wearer I am pretty sensitive to a lot of mascara - have previously purchased "expensive name brand" mascara only to find I couldn't even open my eyes they were watering so much! This is definately the brand I will be using for many years! Thank you - and thanks for the excellent service and packaging too - great job!!!

My Lashes Love this

5/5
99.9 % of my makeup is Jane Iredale. The only thing I can't use is the mascaras. I wear "hard contacts" and need bionic waterproof (not water resistant)mascara. The PureLash Extender & Conditioner has improved the length of my lashes in a very short time.

BEST MASCARA

5/5
This mascara is wonderful! I have never used a mascara that has been applied so easily and felt so natural! Used over the extender & conditioner, I hardly have to use any to achieve full but natural looking lashes! No more clumps, no more runs, just an all-natural look!

Absolutely fantastic

5/5
Hello from Greece, I recently bought this mascara (black ice) because my previous one (a very famous and luxurious claiming that creates the effect of false lashes) ended. My first impression was that this mascara gave me an intense look, keeping my lashes looking soft and naturally thick and long; this is a great plus since I don't like the creepy-crowlies effect on my eyes. Looking my lashes by several angles I realised that they actually looked long and thick, not as if I wear falses or extensions however still dramatic and suitable for any time(even during early mornings) since it will not make your eyes look heavier or tired. Mind that my real lashes are rather thin (thinner at their ends)and have normal length. I didn't regret the purchase, though it is a bit expensive for me but the tester of the lash conditioner inside was a pleasant and wellcome surprise. I would definately buy it again. A suggestion please consider creating a curling version of it. Best regards! Alexandra

Brush needs an update...

5/5
I believe this product NEEDS a curved brush for an even BETTER application. A curved brush could reach the tear duct area lashes much better IMO. I use it at night as well. Product works for me!

My New Favorite!

5/5
Since I have rather feeble-looking lashes, a good under-mascara primer makes a big difference, for me. My personal policy is to buy only cruelty-free beauty products, which narrows my options somewhat. I tried at least half a dozen different primers, with results ranging from "meh," to "yuck." PureLash gets good reviews, so I gave it a try, and I'm VERY pleased with it. Purelash imparts lovely length and volume, and it looks smooth and "clean." This is the only lash primer I've ever tried that doesn't create ANY clumps. My lashes look long, dark (with mascara), defined, and separated - and they stay that way all day, even though I have very oily skin. My lashes even hold a curl! This is the one I'll buy again and again!

AWESOME!!!

5/5
This is awesome stuff. I got a little travel size to try just in case I didn't like it and I love it. My lashes don't fall out when I take my mascara off and they have grown longer. I put this on under my mascara or wear it alone at night so when I wake up my lashes are ready for the day. Thank you so much for having a natural product without all that nasty stuff that actually works.

LOVE IT!

5/5
I never write reviews, but I had to on this! Wear with or without mascara, my lashes are longer, fuller and flirty!

Slate Grey

5/5
Just wearing this for my first time and I'm already recommending it as a great, softer look for daytime so one can reserve the vavavoom for when it is needed. Great for fair skin, better than brown which on me makes me look like I have no make-up on at all - sounds like a good thing but it's too unsophisticated. This is great with grey liner and a touch of grey shadow, can't wait to try more.

Mascara Good - However;

4/5
Great Mascara with the primer! However; I recently tried one of the colors (GREY); the color is too light, not deep enough. Possibly if they intensfied the color it would work better? Black works great! My future orders will be in Black, unless they deepen the colors.

Yay!

5/5
It's well worth the extra minute it takes to get this on your lashes before adding mascara. It goes on white but quickly turns invisible. It makes my lashes look much thicker and longer when I add mascara, yet there's nothing unnatural looking about the effect. My trick is to use the tip of the wand straight-on to get more product on my lashes, then use the spiral brush to distribute it uniformly.

Fantastic

5/5
I use this both with and (when rushed) without the PureLash Extender & Conditioner. It's fun to use and is very smooth, not at all flaky. I wear contacts sometimes, so that's a huge factor for me. I love that it has a long shelf life after opening.

Pg

1/5
Chunky and smears even with the lash primer

Terrible

1/5
This was the first time in my life that I bought an organic mascara. I read that it was hypoallergenic and I believed it. The same day that I applied the mascara, my eylids swelled up, turned red, and I could not see clearly. Before that I used a mascara especially designed for those who wear contact lenses, and everything was fine. I thought it was coincidence that my eyes had such a reaction. Then I applied my old mascara to one eye, and Jane Iredale mascara to the other. Only the Jane Iredale mascara gave me an allergic reaction. I am very dissatisfied that I wasted my money on this mascara. It is definitely not worth the money.

Not totally sold

3/5
I really liked it initially but for me mascara's preformance is all in the brush and this just didn't do it for me.There is no smudging or irritation but it doesn't even look like i put any on

Not so much

3/5
I have not really noticed thickening or lengthening of my lashes in fact you can hardly see I have lashes. However, my lashes feel softer, I know it sounds crazy.

Absolutely the best!

4/5
This is the best mascara I've ever used. It conditions as well as colors and lengthens. I had to make a change from my former mascara as it was being discontinued and was heartbroken. Well my heart has healed and my lashes are beautiful!

Was Sceptical

5/5
I bought this mascara and was a little afraid. I didnt love it when I used it the first week. I got used to it and was figureing out how I was going to be able to make it work. I then got on the website read the reviews about the conditioning and lengthening tube and decided to buy that and see if that helped. My issues was that it is VERY light. I did like how feathery my lashes looked. I naturally have fairly thick and long lashes so I dont need much help. I do however love how the conditioner and mascara work together. I'm happier having the two. I would recommend buying the two together. I think if you buy one without the other they should send the other as a sample... just a thought.

Anti-Aging Solution for Lashes

5/5
This product is amazing. Since turning 50, my lashes were not as long and thick. I got a sample of this product and could not believe the difference it made in the appearance of my lashes in two weeks. They not only look better but I think they are not breaking and my lashes are getting fuller. Very exciting.

Great Stuff!

5/5
Am convinced the combo of this conditioner & your mascara are the reason my lashes are healthier. Less brittle, less fragile, & definitely fuller. NO EYELID irritation, either. Excellent product!

If you want amazing lashes...

5/5
Use this! I have had so many compliments on my lashes by other women since I started using this with my Longest Lash mascara. My lashes feel healthier and they do not fall out when I rub my eyes like they used to. Wonderful product! I will never stop using this!!!

great mascara

5/5
I am so happy to have found a non-toxic mascara that doesn't clump or smudge and isn't messy to apply. most importantly, it doesn't uncurl my eyelashes after I've curled them. even the toxic ones used to do that! thank you!

great mascara

5/5
I love this mascara. I got it in the agate brown, which is a good color for my fair complexion. I am so happy to have finally found a non-toxic mascara that doesn't clump, isn't messy or smudgy, and that - most importantly - does not cause my eyelashes to uncurl when i apply it after curling them. I have tried other safe mascaras and found them to be very messy when applying and easily smudged later, plus they uncurled my eyelashes. I feel like I have gotten my eyelashes back. thank you!

Adore this

5/5
I love this mascara. I've tried everything natural on the market when it comes to mascara and this is by far the best - and it happens to be $13.00 less than a competitor's brand which I don't like as much!

great with conditioner

4/5
I naturally have long lashes and initially wasn't that impressed with this product. I later purchased the lash conditioner and these products when used together produce ridiculously long lashes! More so than any other mascara I have used. It also doesnt clump. I am only giving it a four because of the price of the two combined.

Good for about a month

3/5
I know that this is formulated differently and that the texture is not the same as other mascaras, but after a month-and-a-half mine has gotten so clumpy that I can hardly use it. The fibers are all over the place and I usually get clumps in my eyelashes when I apply it. I really like the flexible tube that it comes in (all companies should try this). I can work the mascara around inside to try to get the clumps out, though it isn't working for me now. For the cost, I am disappointed.

Our Response

We’re sorry to hear about your disappointment. To prevent any mascara from clumping or drying up, it is important to never pump your wand. Instead, it is best to swirl your wand in the container if you need to get more mascara on the wand. Also, I recommend wiping off your brush with a tissue every few weeks.

Flakes off

2/5
I only use mascara on my upper lashes but by the end of the day, some of it has settled in a fine powder underneath my under eye lashes. It makes my under eye circles look even darker. Then it doesn't come off well, so it seems there is always some under my eyes.

Our Response

I’m sorry to hear you experienced flaking of PureLash Lengthening Mascara. I recommend applying PureLash Extender & Conditioner before the application of your mascara. PureLash Extender & Conditioner conditions your lashes, works as a primer for your mascara, decreases the amount of mascara needed and really makes your mascara stay in place. We love it!

Longest Lash Espresso

3/5
Not so great! It advertised as thickening and lengthening mascara but I found none are true. I follow their instruction to use with their lash conditioner and apply several coats of mascara, meaning at least 4 coats or more. At least the black ice mascara shows up more than the espresso, but still, I think all and all this mascara is way over rated. It also irritates my eye if I accidentally rub them. So to sum it all up, I personally think it not only over rated but also over priced. Sorry Jane but I think your mascara can use some improvement.

<3

5/5
I use Dark Blonde and LOVE IT. My lashes are never clumpy, and never dry out, even by the end of the day. I've even had people ask me, "Are you wearing mascara? Your lashes are so long!" And I'm being totally serious, that actually happened two times. Love this product. Looks so natural.

I really wanted to love this but...

1/5
I love Jane Iredale products usually but this mascara fell short for me. Firstly it simply does not stay put and I end up looking like a panda in about 20 minutes. Also the fibers that are supposed to lengthen your lashes keep falling into my eyes causing irritation from a product that would probably not be irritating were it not for these fibers. Also the fibers just don't lengthen very well. I really wanted to love this product but unfortunately I have had no success with it.

Our Response

I am so sorry you are experiencing these issues with your Longest Lash. The fibers should not be falling in your eyes, nor does this mascara normally run. I definitely suggest using PureLash Extender & Conditioner: it helps the mascara glide on easier, makes it last and conditions your lashes too! We would be happy to send you a sample to try. I will message you privately to arrange this.

not loving this one...

1/5
just didn't seem like this was thickening or lengthening. i read the previous review and response from ji about layering, but i just never seemed to get the results i was expecting/hoping for. maybe i got an old tube because i had serious flaking by mid-day. so disappointed...i really wanted to love this mascara!! i guess i will have to continue my search for the perfect mascara!

Bummer

1/5
I was so eager to try JI cosmetics. Since mascara was all that I was out of at the time, that's all I ordered to try JI out. I've had a hard time finding a natural/safe mascara that works AND is priced well. I was so disappointed that this one was Clump City(!)--almost like it was too old--and then, possibly because of this, it didn't seem to last. Not that I cared as I was eager to move on. I could possibly give it a second star for staying power, but, really that just made it super hard to take off. Because of how thick and clumpy it went on, my lashes stuck and the product flaked off as the day wore on. This has not made me give up on the JI product line, per se, but the mascara is out for sure. Rats.

Our Response

Hi there, We are so sorry to hear you were disappointed! Our mascaras should not behave like that; it sounds like something was wrong with the one you got. We would like to exchange it for you. We will be contacting you to arrange an exchange, or feel free to contact a Personal Shopper at 1-877-869-9420 or personalshoppers@janeiredale.com

This mascara ROCKS!!

5/5
It takes a lot to impress me - and I have to say this is the ABSOLUTE best mascara I have ever tried. It made my already beautiful lashes even prettier! It lasted all day and into the night without smudging or flaking. Based on the advice of other reviews, I also bought the PureLash Extender and Conditioner. I love this stuff!

AWESOME PRODUCT!

5/5
I got a sample from Oneonta Laser Derm and Day Spa. I love it, I don't normally wear make-up unless I'm going out I wear this everyday now. It doesn't feel like I'm wearing any mascara and I love how it doesn't clump. Hard to swallow the price at first but its so worth every penny!!!!

Ms

2/5
This was my first order from Jane Iredale and was excited to find a mascara without all the chemicals that I am trying to avoid. Unfortunately this product just didn't meet my expectations. I had troubles with clumping, my ;ashes certainly didn't look any fuller or longer and the mascara flaked during the day. Not sure where I will order next. I might try Color Carmel instead.

Wow!

5/5
I just received this and had to try it out right away even though it is 9:30pm. All I can say is WOW!!! My lashes are super long! Of course I used the Jane Iredale PureLash Extender and Conditioner so that might have something to do with it, but wow!!! My eyes look really opened up! I have bought tons of mascara before so this is not like it's my first. I have bought high priced department store brands and tons of drug store brands, but none have come close to making my eyelashes look like this. I am hoping it does not flake or smudge either. I could not wait to do a review later. I just had to write about it now!

good for length and thickness

4/5
i like this mascara but i think i'm going to try another kind from jame iredale becuase this mascara doesnt curl my lashes very well and thats what i need in a mascara. if you want length and fullness this is a great mascara but it doesnt curl at all

OK mascara

3/5
This mascara is no better than most and worse than a lot! I found it to be messy and clumpy. I sure didn't expect that from a Jane I. product!

Lash Conditioner

5/5
I got a sample of this which was substantial enough for about 10 days. I love it. Am ordering it now. I experimented and waited too long to add mascara and doesn't work well. One day I just used the conditioner and that looked good too but my lashes are platinum but they looked longer. Very nice product and no eye irritation.

Not sure...

2/5
... Maybe I got an old one but it doesn't seem to put much on your lashes. I have the dark blond color so I'm going to order the ripe plum and see if that one is any better.

Our Response

Hi there, This may seem drier than other mascaras because we've replaced the normal water content with algae extracts that nourish and condition the lashes. Also, don't be shy about layering on several coats to build up full feathery lashes. There is 75% more product in this tube than other mascaras!

The perfect mascara!

5/5
Ive tried to go back to the cheap stuff but nothing compares, This is the only mascara Ive found that builds up curled eyelashes and holds them while still thickening them. I have very straight lashes that I curl and this makes them look so pretty they look fake!! Its a little spendy but lasts 3x as long as cheap mascara, so you do get your moneys worth!

Best Mascara EVER!

5/5
This is such a great product, doesn't give you raccoon eyes, which I get from every other product I have tried, due to long lashes and the habit of smiling all the time. :):) The brown/black is a wonderful color, softer than jet black, for days when you don't want to be dramatic - perfect for the workplace.

Really Great

5/5
Great Mascara, finally found a mascara that does not have clumps. Very natural, Love it!!!

Beautiful lashes and no irritation

5/5
The BEST mascara. Great for those with sensitive eyes. Now we can have long, lush eyelashes too! I am so glad I took a chance purchasing the slate grey shade. It emphasizes brown eyes beautifully. Product definitely applies better with the conditioner applied beforehand. It's an investment, but worth it for the effect it produces and the way it improves the condition of lashes. Thank you, thank you!

Really thickens lashes!

5/5
I started using this product when I received a sample of it with my order and once again, I'm hooked on a new Jane Iredale product. This mascara works best when used with the Lash Conditioner and while it may seem pricey, you seriously won't have to replace these products for at least a year. It lasts forever! Also, what is most impressive is that it has truly thickened my lashes over time...I've been using this for just about a year now. They feel fuller and healthier too. Great, great product!

mascara

5/5
I am sooo glad I have found this mascara,NO MORE EYE IRRITATION!!! Thank You

Worth it!

5/5
I got a sample of this mascara from my hair salon and I decided I just cannot go back to crap mascara. This stuff feels comfortable and does not dry out my eyes. Also, it lasts way longer than other mascara's I have tried and it doesn't get clumpy in smell weird after 2 weeks of use either.

Very nice!

5/5
Love how it makes my lashes look; long and thick! Great mascara!

It makes a difference

5/5
I've been using for 2 months. I like that mascara is applied right after and it makes my lashes longer than mascara alone.

No clumps, great color

4/5
I love this mascara, however it did flake off later on in the day.

Don't leave home without it!

5/5
I had never used a lash conditioner and tried this on a whim about 6 months ago. I'm now a Jane Iredale PureLash Conditioner addict! It goes on white and dries clear then put your mascara over it for wildly long natural looking lashes. I think my own natural lashes are longer since I've been using it regularly every day. Great product!

Lovely on my eyes

5/5
This is the most wonderful mascara--and it's SAFE to wear--no ugly ingredients to worry about. I like the brown/black which is the perfect shade for both beautiful eyes and appropriate color that is not to heavy or dark against my fair skin. It glides on easily and lasts through a round of golf on a hot day--even perspiration does not destroy it, and it isn't waterproof!

can't do without

5/5
I'm a redhead & usually wear Longest Lash in Autumn and recently bought slate gray. Both are amazing. I live in NYC and despite the current heat wave and occasional all-nighters, my eyes are smudge free, lashes look great and not a raccoon in sight.

Great Mascara!

5/5
This mascara is great -- it adds length and definition, and looks very natural. I will definitely purchase it again.

No Eye Burn!

5/5
I ran out of my Jane Iredale mascara so I picked up a different "natural" brand at the local natural store. I noticed my eyes burning a little after putting on my makeup one morning, thinking it was allergies I just went along with the day. Later, while driving, something sentimental affected me and I shed a tear. All of a sudden my eyes were burning like crazy ... I could hardly keep them open to drive as I quickly wiped all mascara off my eyes. It was the other "natural" mascara!!!! I've never experienced this with Jane Iredale mascara. Not only does it lengthen and go on smoothly and look good, but it doesn't burn my eyes!!! Who knew that would be criteria for selecting mascara?? I'm now completely devoted to Jane Iredale mascara.

Outstanding Mascara...

5/5
I was so excited to see that Jane Iredale sells mascara in addition to all of their other fabulous products. Over the last year, my eyes have become sensitive to the other brands of mascara so I thought I would try Jane Iredale's mascara. Jane iredale Purelash Lengthening Mascara goes on wonderful with no clumps and really extends the eyelashes. It stays on all day and it is so easy to wash off! I have received so many compliments on my eyes since I started wearing this mascara! I am so excited to try other colors! Thank you Jane Iredale for all of your wondeful products!

Blog

Luscious Lashes: Getting the Most out of Mascara

Learn how to get the most out of your mascara. ...[MORE]

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    November 2013

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    February 2014

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