PureBrow Brow Gel

PureBrow® Brow Gel

Our brow gels are ideal for tinting brow hairs the natural way.

The Look well-groomed The Feel supple

Formulated with a proprietary blend of high-tech sea minerals that condition and protect brow hairs, our gels will make your brows smoother, healthier and more manageable. They also hide gray and will even do double-duty as a light mascara.

Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Limnanthes Alba (Meadowfoam) Seed Oil, Oleic Acid, Raphanus Sativus (Radish) Root Extract. [+/- (May Contain) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Chromium Oxide Greens (Ci 77288)]

  • Brush onto brows in an upward motion. Will help to hold brows in place.
  • Brush lightly to add to or highlight color.
  • Use two colors for maximum effect.
  • Some people even use this product to touch-up their roots between visits!
  • PureBrow Brow Gel Blonde
    Those sensitive to gluten should avoid this product (This product contains wheat).
    Vegans will want to avoid this shade (This product contains beeswax).
  • PureBrow Brow Gel Auburn
    Those sensitive to gluten should avoid this product (This product contains wheat).
    Vegans will want to avoid this shade (This product contains beeswax).
  • PureBrow Brow Gel Brunette
    Those sensitive to gluten should avoid this product (This product contains wheat).
    Vegans will want to avoid this shade (This product contains beeswax).

jane iredale is certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program, the leading internationally respected animal protection group for cruelty-free certification. Find out more on our cruelty-free page.

jane iredale products are also certified cruelty-free by PETA. To find out more about what this means, please visit our page on their site.


  • Blonde Blonde
  • Auburn Auburn
  • Brunette Brunette


Average Rating 4.6 (12 Reviews)

Pleasantly surprised !

I'm not much of a fan of doing my eyebrows, I couldn't get it right. With this though I'm able to get a natural look with out a lot of gunk. I got the blonde as I am light to medium skin tone and find it works well if I'm careful applying. I wipe the wand gently on a tissue to get off excess then stroke lightly across the hairs. If I do goof up and apply too much a Qtip with warm water fixes it very well. Thanks Jane for giving me the chance to look finished and polished :)

Too Dark...

First of all I want to say that the formula is really good and goes on smoothly and evenly. The only problem I had with it was the color...I am a redhead and got auburn assuming that it would work for me but it is way too dark. It's basically like having the same color hair and brows which surprisingly isn't a very good look. I naturally have extremely blonde brows so that may be why it looks so unnatural. Now I feel like I should've gotten the blonde versus the auburn. I'm really disappointed but I wanted to write this review to say that the formula is really great but also as a warning to other blonde-eyebrowed redheads, that the auburn may not be the best bet.

Our Response

We’re glad you like this formula! Since you mentioned your brows are more blonde based, would you like to try Blonde PureBrow Gel? If so, please arrange an exchange with our Personal Shoppers at 877-869-9420 or personalshoppers@janeiredale.com.

Amazing surprise!

I don't normally write review. In fact, this would be my very first. I like to appreciate and love the products that I spent so much time on researching and reading reviews in silence. BUT this product and customer service is just so amazing! I just have to write about it! 1. Free shipping regardless of the amount purchased. Product get shipped out in <24h; Arrived in 24-48h (I guess this really depends on which part of the country you live, but still!) 2. The dry lavender and the card was just a very pleasant surprise, altogether. It's Saturday morning, and this just made my day! 3. I have decided to partake in this "natural and organic beauty" walk. After I threw all of my high-end but toxic (sigh) beauty products, I frantically searched for a new eyebrow gel and powder replacement. And this brow gel does the same trick with much less, if any, toxic ingredients. Skindeep by EGW review of 1. I have dark hair, so brunette is slightly lighter, but overall, it holds the eyebrow in place and definitely add color to my eyebrow in a natural way. I am incredibly happy with this product, BUT most importantly, the customer service, the card, and the dry lavender definitely has hold my loyalty towards this brand. My first and probably longest review.

Pure brow gel

I previously used a brow gel from another company that was discontinued. I had great difficulty finding a replacement, particularly because I needed a product to cover grey in between trips to salon; not to augment etc. I am so glad I found this. It covers well and is the perfect consistency. Exactly what I was looking for. Thanks; a lifesaver!

Suprise hit!

I did not really know what to expect from this gel. What a pleasant surprise. My eyebrows have some uneven patches. This product does a great job of naturally filling them in and a little goes a long way. Would definitely order again.

Love it.

I love this product. I use the auburn and goes well with hair color. Unlike pencils or powders this goes directly on brows and looks very natural. Color stays all day long.

Love this stuff!

I bought the brunette. It took a few uses to perfect the art of application, but I didn't find it difficult, and have been so happy with the results. On first application, I thought it might be too light, but it dried to the perfect color. It lasts all day, and looks so natural. It looks like brows should, never drawn-on. I only bought one, but plan to go ahead and buy a couple more just to have on hand. I do NOT want to run out of this! My favorite new beauty find.


The gel is very thick. Can you tell me is this is normal? I gave it three stars for that reason

Our Response

If you find PureBrow Gel too thick, we suggest working a dry Spoolie Brush or old toothbrush through the brows after application. This will remove any excess product. Also, try wiping the wand with a tissue before applying to remove excess product.


I love this product. It keeps my brows in place and evens out the color. It looks very natural too.


A great one-step product for brows! Especially nice when you're strapped for time or if you're like me and don't like to spend a lot of time in the morning applying makeup. I use the Brunette shade and carefully twirl out the brush, remove excess on the inside lip of the tube and apply with a light feathery touch. Beautiful brows every time!



Looks Natural

I bought the dark and medium and combine them in use. The color is very natural - I'm a brunette and it stays on until you remove it meaning no smudging. The only problem is that too much product oozes out with the brush and gets stuck at the end of the tube and has to be wiped off which wastes it.


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