How to pick your mascara

how to choose the right mascara

The most important makeup product for most women is mascara. A little mascara and lip gloss are the go-to products in a pinch; it is remarkable how such a small amount of makeup can really help you to look so put together. jane iredale has three great mascaras and one best-selling lash conditioner.  With options to choose from, it can sometimes be a bit overwhelming to narrow down which product is right for you.  We’ve broken out each product so that you can easily determine which is your must-have mascara.

Longest Lash Thickening & Lengthening Mascara

how to choose the right mascara, lengthening and thickening masacara

This do-it-all mascara gives you well-defined, longer looking lashes and buildable volume.  This mascara delivers the look of thicker, longer lashes in just a couple coats.  It is formulated with triple-length Cellulose Fibers that cling to lashes to create the appearance of extra length and thickness. This mascara is also in a squeezable tube so you can get every last drop of this high-impact mascara.  In fact, it’s filled with 50% more product than most mascaras!  Some other mascaras that make your lashes look thick and full can contain harsh ingredients that make your lashes brittle and more likely to break.  This mascara is different.  It is free of lacquers, shellac and petroleum-based ingredients and actually contains ingredients that condition and moisturize the lashes and well as protect them from breakage.  Use this mascara in conjunction with our PureLash Lash Extender & Conditioner and your lashes will stay thick and full all day long.  It comes in three colors: Black Ice, Espresso and Slate Gray.

PureLash Lengthening Mascara

how to choose the right mascara, lengthening masacara

If you have naturally full lashes, but need help with length, this mascara is a great choice. The shape of the PureLash Lengthening Mascara brush is perfectly designed to evenly coat and build the length of your lashes. The dual-sided brush helps you coat each lash, even the hard to reach lashes around the inner corners of your eyes.  Like the Longest Lash mascara, this mascara contains good-for-you ingredients, like Seaweed Lipids and Wheat Protein, that help to product and condition the lashes.  If you’re in need of length, this mascara is for you.  PureLash Lengthening Mascara comes in three colors: Jet Black, Brown Black and Navy.

PureLash Mascara

how to choose the right mascara

PureLash Mascara is the original jane iredale mascara. It is designed for those who want to add a lovely, natural touch of color to their lashes. It is also water resistant and highly resistant to smearing and flaking, which makes it perfect for sensitive eyes or emotional occasions, like weddings. This mascara conditions your lashes with Panthenol, a Vitamin B complex, while making them dark and defined.  If you are lucky enough to have naturally full and long lashes but are looking to enhance what you have, PureLash is for you. PureLash comes in Black Onyx and Agate Brown.

PureLash Extender & Conditioner

how to choose the right mascara, lash conditioner

A single coat of this conditioner before applying mascara helps to strengthen, lengthen and thicken your lashes. It also helps make your mascara twice as effective and allows you to use less. Jane herself has called this the one product no girl should live without, and even suggests wearing it alone at night to help strengthen and condition. You can even use it on your brows to help them become healthier, smoother and more manageable.  Just use one coat of this on your top and bottom lashes and then immediately apply your mascara on top and watch how your lashes stay looking fabulous all day.

Share your lash looks with us on Instagram by tagging @janeiredale and #BeautyWithBrilliance for a chance to be featured in our Gallery.

  1. I love the Longest Lash Thickening and Lengthening mascara teamed with Pure Lash Extender and Thickener. I only wish the price were lower!

  2. This is so very helpful. I typically don’t wear mascara. I think I can count the amount of times I’ve worn mascara on one hand. I have been wanting to try it but wasn’t sure which would be best for me for an everyday look. The Purelash Extender and Conditioner is awsome! I want to wear it alone but I can only imagine how great it would look with some color on top. I hope I can try out the original Purelash Mascara soon!

  3. Like you, I love mascara too. You post made me smarter in using different kind of mascara and type of brushes. From your description of each mascara type, I think the best one for me is the Purelash mascara. I’ll definitely get one of these.

    Permanent MakeUp New York

  4. Has there been any change in the content of the PureLash mascara? I’m on the third tube of it and have very sensitive eyes. I haven’t had any problems until this last tube. I can’t wear it. My eyes itch and water as soon as I put it on. So disappointed. I thought I had finally found one I could wear.

    1. Hi Jennie,

      We’re sorry to hear about your reaction to our PureLash Masacara. We haven’t changed the formula, but we did give it a new brush that helps you coat each and every lash. Our Personal Shoppers can further assist you since you had a reaction to the product. You may contact them at

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