Twenty-five years ago, Jane envisioned a makeup that was good for the skin—equal parts clean ingredients and simplicity to help women enhance their radiance and their lives. She revolutionized the beauty industry in the process.
jane iredale—THE SKINCARE MAKEUP™ has grown into a full line of clean, skin-nourishing makeup and skincare, giving women high-performance formulas without sacrificing healthy, luminous skin.
1994 Jane leaves the entertainment industry and launches jane iredale—THE SKINCARE MAKEUP™ with Amazing Base® Loose Mineral Powder.
1995 Blush and lipstick are added to the line and The Oaks at Ojai becomes Jane's first spa partner.
1997 PurePressed® Base Mineral Foundation launches with breakthrough technology, giving women a clean, skin-loving pressed powder foundation.
1998 Jane adopts her first dog, Ceilidh, a loveable chocolate Lab.
2000 Jane relocates the company from her home in upstate New York to the Berkshires, finding inspiration in its beautiful surroundings.
2001 jane iredale welcomes its first international partners in Taiwan and Canada. Today, we are in 50+ countries around the globe!
2003 Liquid Minerals® debuts, combining the soft-focus effects of minerals with nourishing Hyaluronic Acid.
2005 The company moves into a new office and warehouse space down the street to accommodate growing staff, inventory and demand.
2006 American Spa Magazine readers vote jane iredale "Favorite Cosmetics Line" for the first time. 12 years and counting!
2008 jane iredale begins a 10-year partnership with Living Beyond Breast Cancer, connecting people with trusted cancer information and support.
2009 Jane's beloved dog, Christmas Cookie, is born on December 25.
2010 janeiredale.com opens for business! Beauty Advisors continue Jane's tradition of including a sprig of lavender with each shipment.
2010 Employees plant a fruit and vegetable garden and donate surplus produce to a local food bank.
2011 The Skin Cancer Foundation begins to recommend our SPF products as effective broad-spectrum sunscreen.
2011 Jane is named Business Person of the Year by the Southern Berkshire Chamber of Commerce.
2014 Our global headquarters nearly doubles in size with a LEED™ Gold-certified conversion of a restored 1889 neighborhood schoolhouse.
2014 jane iredale builds on its holistic approach to skin health with Advanced Nutrition Programme's Skin Accumax, a targeted supplement for acneic skin.
2016 The line expands to include skincare with the launch of BeautyPrep™, a powerful trio of products that prepares the skin for makeup.
2017 The jane iredale Studio, a lifestyle and beauty boutique, opens for business a block away from our headquarters.
2018 jane iredale widens its philanthropic partnerships to include Look Good Feel Better and local organizations that improve the lives of women, girls and animals.
2019 jane iredale celebrates 25 years of enhancing the lives of women and looks ahead to a future of continued innovation, generosity and a celebration of cruelty-free beauty!