images of women applying

Made to Match
Meet PureMatch Liquid Concealer, a nourishing, multipurpose skin perfecter that delivers natural-looking coverage in 16 true-to-skin shades.

Made to Match

Meet PureMatch Liquid Concealer,
a nourishing, multipurpose skin perfecter
that delivers natural-looking coverage
in 16 true-to-skin shades.

More Than Match
Ready for more? Explore our easy-to-follow video tutorials and discover
all the ways you can do more with PureMatch.

 

more defined

Create depth and dimension.

more radiant

Renew dull, uneven skin.

more rested

Help tired eyes look more awake.

more even

Mask darkness and stubborn redness.

more structured

Enhance your natural bone structure.

more polished

Create a perfectly polished complexion.

more glow

Create a lit-from-within look.

more coverage

Conceal unsightly blemishes.

Foolproof & Flawless
PureMatch, our first-ever liquid concealer, is our easiest, most versatile formula yet.

image of shea butter

SKIN-NURTURING FORMULA
Botanical oils, waxes and extracts help to soothe, soften and support skin hydration.

image of a makeup applicator tip

EASY-TO-USE APPLICATOR
Custom doe foot features a flat edge to cover larger areas and a pointed tip for more precise application.

image of a woman applying concealer

SKIN-TONE-BASED COVERAGE
Easy-to-match, multipurpose formula for all complexions.

16 True-to-Skin Shades

1W - fair with light gold undertones

2N - fair with neutral undertones

3W - fair with warm gold undertones

4N - light with neutral undertones

5W - light with warm gold undertones

6N - medium light with neutral beige undertones

7W - medium light with peach undertones

8N - medium with neutral undertones

9W - medium with strong peach undertones

10N - medium dark with olive undertones

11N - medium dark with neutral undertones

12W - dark with warm undertones

13W - dark with golden bronze undertones

14N - deep with neutral undertones

15W - deeper with warm brown undertones

16W - deeper with rich chocolate brown undertones

Shop your PureMatch at a local jane iredale professional.
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