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Celebrating 25 years of clean beauty

clean beauty. powerful results.

Twenty-five years ago, Jane envisioned a makeup that was good for the skin—equal parts clean ingredients and simplicity to help women enhance their radiance and their lives. She revolutionized the beauty industry in the process.

jane iredale—THE SKINCARE MAKEUP® has grown into a full line of clean, skin-nourishing makeup and skincare, giving women high-performance formulas without sacrificing healthy, luminous skin.

Amazing Base and PurePressed Base foundation products and Jane with her dog
Amazing Base foundation

1994 Jane leaves the entertainment industry and launches jane iredale—THE SKINCARE MAKEUP® with Amazing Base® Loose Mineral Powder.

A swatch of lipstick and lipgloss

1995 Blush and lipstick are added to the line and The Oaks at Ojai becomes Jane's first spa partner.

A PurePressed Base Foundation compact

1997 PurePressed® Base Mineral Foundation launches with breakthrough technology, giving women a clean, skin-loving pressed powder foundation.

Jane and her dog

1998 Jane adopts her first dog, Ceilidh, a loveable chocolate Lab.

Jane and Bob stand outside of their home and a picture of our Liquid Minerals Foundation
Jane and Bob standing in front of their home

2000 Jane relocates the company from her home in upstate New York to the Berkshires, finding inspiration in its beautiful surroundings.

A globe with an airplane flying around it

2001 jane iredale welcomes its first international partners in Taiwan and Canada. Today, we are in 50+ countries around the globe!

Bottle of Liquid Minerals A Foundation

2003 Liquid Minerals® debuts, combining the soft-focus effects of minerals with nourishing Hyaluronic Acid.

Company employees touring the new warehouse location and Jane with her dog Cookie
Employees walk around the outside of the new warehouse building

2005 The company moves into a new office and warehouse space down the street to accommodate growing staff, inventory and demand.

American Spa logo

2006 American Spa Magazine readers vote jane iredale "Favorite Cosmetics Line" for the first time. 12 years and counting!

Living Beyond Breast Cancer logo

2008 jane iredale begins a 10-year partnership with Living Beyond Breast Cancer, connecting people with trusted cancer information and support.

Jane with her dog Cookie

2009 Jane's beloved dog, Christmas Cookie, is born on December 25.

Skin Cancer Foundation logo Jane in her garden an outside view of our new headquarters
A screenshot of our website home page

2010 opens for business! Beauty Advisors continue Jane's tradition of including a sprig of lavender with each shipment.

Jane in her flower garden

2010 Employees plant a fruit and vegetable garden and donate surplus produce to a local food bank.

Logo that says recommended by the Skin Cancer Foundation

2011 The Skin Cancer Foundation begins to recommend our SPF products as effective broad-spectrum sunscreen.

Southern Berkshire Chamber of Commerce

2011 Jane is named Business Person of the Year by the Southern Berkshire Chamber of Commerce.

The outside of our new headquarters

2014 Our global headquarters nearly doubles in size with a LEED Gold-certified conversion of a restored 1889 neighborhood schoolhouse.

Skin Accumax

2014 jane iredale builds on its holistic approach to skin health with Advanced Nutrition Programme's Skin Accumax, a targeted supplement for acneic skin.

our new retail store in Great Barrington Massachusetts our BeautyPrep skincare line
BeautyPrep Skincare line

2016 The line expands to include skincare with the launch of BeautyPrep, a powerful trio of products that prepares the skin for makeup.

Our new retail shop in Great Barrington Massachusetts

2017 The jane iredale Studio, a lifestyle and beauty boutique, opens for business a block away from our headquarters.

Look Good Feel Better foundation

2018 jane iredale widens its philanthropic partnerships to include Look Good Feel Better and local organizations that improve the lives of women, girls and animals.

Celebrating 25 years of clean beauty
Celebrating 25 years of clean beauty

2019 jane iredale celebrates 25 years of enhancing the lives of women and looks ahead to a future of continued innovation, generosity and a celebration of cruelty-free beauty!