Makeup Blog

February 27, 2017
2 min read

Trend alert! Blue eye makeup is a must-try this spring. We saw it all over the runways last fall, and the statement look has picked up steam with models, celebrities and trendsetters ever since. The thing is, blue eye makeup, especially blue eye shadow, can be a little intimidating. It's much brighter than our go-to blacks, browns and tans, and we all remember the early 90s when blue eye shadow went oh-so-wrong. Fear not, beauties! Blue eye makeup isn't always gaudy or kitschy; if done right, you can create extremely sophisticated and (dare I say) work-appropriate looks. We promise, after reading these tips, you'll understand why we say this trend isn't just for models and celebrities, real women can wear blue too! psst...Click on the images to find out what products each model is wearing.

Blue Eye Makeup for Day

Our daytime or work makeup is fairly standard. Neutral eye shadow, black or brown eyeliner and mascara and a soft lip. When we want to add a pop of color, we normally trade our pink lipstick for a bold red or sultry wine-hue. Lately, we've decided to mix it up and keep the focus on our eyes. The easiest way to do so is by applying Midnight Blue Eye Pencil to our lower lash line. Pair this look with shimmery brown or gold eye shadow and a nude lip. Pro Tip: If you want to make your liner a little brighter, trade your eye pencil for Magic PurePressed Eye Shadow and an Angle Definer Brush. First, wet the brush using D2O Hydration Spray, then dip it in the eye shadow to turn the powder into a long lasting cream eyeliner.

Blue Eye Makeup For Night

One thing we love about going out on the weekends is that anything goes on the makeup front. So, if you're hesitant to try out the blue trend during the day, then try this midnight smokey eye look the next time you go on a romantic dinner or have happy hour drinks with your girls. The key to creating this sultry eye makeup is toning down the Blue Hour PurePressed Eye Shadow with Ebony PurePressed Eye Shadow in the outer corner and the crease of your eye. Pro Tip: Keep the eye liner in place by lining your lower lid with Midnight Blue Eye Pencil, then layering Blue Hour eye shadow on top.