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Makeup Blog

Anyone Can Wear Bright Eye Makeup! Here's How

  • 3 min read


Have you ever looked at bright and beautiful eye shadow colors and thought "I could never wear that?" Well you can! Your age and skin tone don't matter at all. It only matters how you apply it. There are many levels of brightness, from subtle to intense. The first trick is to experiment. Try new things and figure out what works for you.

We suggest starting out trying some trendy blue eye makeup, even though it can be a little intimidating. It's much brighter than our go-to blacks, browns and tans, and we all remember the early 90s when blue eye shadow went oh-so-wrong. Fear not, beauties! Blue eye makeup isn't always gaudy or kitschy; if done right, you can create extremely sophisticated and (dare I say) work-appropriate looks. We promise, after reading these tips, you'll understand why we say this trend isn't just for models and celebrities, real women can wear blue too! Here are a few ideas, from subtle blues to bold and tasteful pops of color, to get you started:

Blue Eye Makeup for Day

blue eye makeup for day

Our daytime or work makeup is fairly standard. Neutral eye shadow, black or brown eyeliner and mascara and a soft lip. When we want to add a pop of color, we normally trade our pink lipstick for a bold red or sultry wine-hue. Lately, we've decided to mix it up and keep the focus on our eyes. The easiest way to do so is by applying Midnight Blue Eye Pencil to our lower lash line. Pair this look with shimmery brown or gold eye shadow and a nude lip.



Pro Tip: If you want to make your liner a little brighter, trade your eye pencil for Magic PurePressed Eye Shadow and an Angle Definer Brush. First, wet the brush using D2O Hydration Spray, then dip it in the eye shadow to turn the powder into a long lasting cream eyeliner.

Blue Eye Makeup For Night

One thing we love about going out on the weekends is that anything goes on the makeup front. So, if you're hesitant to try out the blue trend during the day, then try this midnight smoky eye look the next time you go on a romantic dinner or have happy hour drinks with your girls. The key to creating this sultry eye makeup is toning down the Blue Hour PurePressed Eye Shadow with Ebony PurePressed Eye Shadow in the outer corner and the crease of your eye using the Deluxe Shader Brush.


Pro Tip: Keep the eye liner in place by lining your lower lid with Midnight Blue Eye Pencil, then layering Blue Hour eye shadow on top.

Bright Eyeliner

I love to use eye shadow as eyeliner, and this is a way to use that bright shade in the eye shadow triple you may have been avoiding. Wet your Detail Brush with Hydration Spray or water and dip it into a dark, bright shade like the teal in AzurePurePressed Eye Shadow. Or you could try a nice bright shade of 24-Karat Gold Dust, like Aquamarine. Line the lower lash line only, from inner to outer corner. Use a neutral liner on the upper lash line, such as gray, black or brown; and a neutral shadow on the lid. This really allows the one swipe of color to pop.

Bright Crease and Lid

Brighten your eyes in a whole new way by thinking color for the crease, not just depth. PurePressed Eye Shadow Triples are so versatile! Use your Crease Brush to sweep on a medium shade such as the turquoise shade from Sea Foam, the orange shade from Pecan/Chocolateor the sage green shade in Azure. For more intensity, try the Eye Shader Brush. Another idea is to put one of those shades right in the center of the lid, above the iris. Then the color winks every time you blink your eyes.

Colored Mascara

Don't be shy, it doesn't have to be that electric blue from the eighties (unless you want it to be!). Try a flick of Navy PureLash Mascara or Ripe Plum Longest Lash Thickening and Lengthening Mascara to add a hint of color when your lashes catch the light. You can apply from root to tip, or apply your usual black or brown first and then just paint the ends with the colored mascara. Feeling flashy? Try painting the tips of your lashes with Gold or Silver Liquid Eyeliner.

I hope this encourages you to experiment, so please comment below or upload pictures to our Facebook page if you try out any of these looks!