How to Stay Matte for Every Occasion

Oily skin is often a challenge in the summer months. We spoke with our Global Makeup Educators Edgar Dominguez, Hannah Hatcher, Shawn Towne and Tricia Campbell, to get tips on how to stay perfectly matte and oil-free whether you’re at work or heading to a wedding.

How to stay matte all day

According to our Global Makeup Educators, there are three steps to an all-day matte finish.

  1. smooth affair oil control primer, mattifying primerStart with a good base. If you have oily skin, we suggest using Smooth Affair for Oily Skin Facial Primer. It contains a revolutionary PoreAway technology that helps reduce shine, the appearance of pores and clogged pores, and create a smooth matte finish.
  2. Apply your foundation and makeup as usual; Hannah suggests using “a lightweight matte foundation like Dream Tint Tinted Moisturizer to help cut down on oily shine and to help keep you matte all day.”
  3. Finish your look with Amazing Matte Loose Finish Powder or PureMatte Finish Powder. They both contain Rice Starch to soothe skin, absorb oil and eliminate shine. If you need a boost throughout the day spritz Balance Hydration Spray on your face; it’s formulated specifically to help balance skin’s oil production and pH.

How to stay matte at the beach

beyond matte HD mattifying powderIf you’re heading to the beach or doing any activity where you’re likely to sweat, Edgar recommends increasing the oil-control power by using Beyond Matte HD Mattifying Powder. “It contains an ingredient called acrylates crosspolymer, which is amazing for oil absorbing,” he says. “Having that special water-resistant ingredient also makes it the perfect summer product, especially in the hottest most humid climates.”

How to stay matte at a wedding or party

absence oil control primerIf you’re attending a wedding or any special event where you’ll be in front of the camera, our Global Educators have two suggestions – Beyond Matte and Absence Oil Control Primer. “Beyond Matte is better for people with especially oily skin or for special occasions when you really want your skin to look matte for longer periods of time,” says Shawn. “The proprietary technology in the formula helps control shine for hours and minimize the appearance of texture. It literally makes the skin look smoother.” For brides, our Global Educators suggest using Absence as a primer because it keeps your makeup color true all day and contains Kelp Extract and Hydrated Silica, which holds up to seven times its molecular weight in moisture, to balance and absorb excess oil.

How to stay matte without makeup

Oil control is not just something that should be managed on the surface. “You have to work from the inside out,” says Tricia. She suggests combining a daily supplement of Skin Accumax with a good overall skincare regimen and lots of water – often times, oily skin can be a reaction to dehydration.

What are some of your favorite products for a velvety matte finish? Share them with us on Instagram, tagging @janeiredale and #OilySkinSolution.

5 Tips for Applying Powder Sunscreen

chemical-free sunscreen, powder sunscreen, SPF 30Applying dry sunscreen can be a mystery to some people, and you aren’t alone in wondering “what’s the easiest way to apply powder sunscreen?” Our Powder-Me SPF Dry Sunscreen is a physical sunscreen that contains broad spectrum SPF 30, is water resistant for up to 40 minutes, and can be easily applied in a variety of ways depending on your preference.

Here are five simple ways to apply Powder-Me SPF to your face, body and scalp.

Use the built-in applicator. Apply your Powder-Me SPF by using the applicator to dot the powder on your skin, overlapping dots to completely cover the exposed area. Then, blend the dots for optimal coverage.

Use a brush.  For a quicker way to apply the sunscreen, remove the applicator top of your Powder-Me SPF and use a Kabuki Brush or the Refill-Me Refillable Loose Powder Brush instead. Make sure to apply the powder so it completely covers all areas that are exposed to the sun.

Add SPF to your moisturizer. Create your own 2-in-1 product by adding Powder-Me SPF to your BeautyPrep Face Moisturizer or a body lotion of your choice.

Create your own shimmer sunscreen. If you’re looking for a little extra shimmer with your sun protection, combine Powder-Me SPF with 24-Karat Gold Dust or Golden Shimmer Face and Body Lotion. It will give you the perfect radiant glow for your next music festival or sunset wedding.

Apply sunscreen to your roots. Pour Powder-Me SPF into the Refill-Me Refillable Loose Powder Brush and use it to apply the sunscreen directly to your roots. This will prevent your hair from getting too oily with sun lotion while still giving your scalp much needed sun protection!

Now that we’ve shared our tips, tell us your favorite Powder-Me SPF tricks on Instagram using #PureProtect @janeiredale. 

On-the-Glow Makeup for Summer

Summer is almost here, and that means two things: glowing bronze skin and soft, supple lips. With our The Good Glow 2016 Summer Collection, you’ll be armed with everything you need to create radiant makeup looks without the rays.

new summer 2016 makeup, quand bronzers, peach pink lip balm with SPF 15

We know you love to glow on-the-go with our Quad Bronzers, so we redesigned them for improved portability! You’ll find the same great shades you know and love (Rose Dawn, Sunbeam and Moonglow), with a gorgeous new look!

The four shades on each bronzer can be mixed and matched and applied all over the face or on your cheeks, eyes and even your lips. Here are a few tips on how to apply bronzer for different looks in seconds:

  • For an all over glow: Swirl The Handi Brush across all four shades of Rose Dawn or Sunbeam and lightly apply to your face as you would a foundation. This will give you that ‘day at the beach’ look.
  • Sunbeam, Rose Dawn and Moonglow Quad BronzersFor a contoured look: If you want to accentuate your cheekbones, swirl the Dome Brush across all four shades of Sunbeam and apply the bronzer to the parts of your face the sun would naturally hit: the top of your forehead near your temples, your cheekbones and your jawline.
  • For shimmery eyes: You can also use Moonglow Bronzer as an eye shadow for a hint of glow. First, use the Deluxe Shader Brush to apply one of the lighter shades from the lid of your eye up to your brown bone. Then, using the same brush, add one of the darker shades to the crease and the outer corner of your eye.

For more bronzer tips, watch this video.

Flirt Lip Drink Lip Balm with SPF 15, SPF lip balm, lip balm swatchThis month, we’re also adding a new LipDrink Lip Balm with SPF 15 shade – introducing Flirt, a peachy-pink shade perfect for summer. Whether you’re getting ready for a family barbecue or heading to the beach, Flirt LipDrink Lip Balm with SPF 15 with give your lips the perfect hint of peachy-pink with the added bonus of UVA/UVB sun protection.

Show us how you glow on-the-go on Instagram. Tag @janeiredale #thegoodglow.

Physical vs. Chemical Sunscreen – What’s the Difference?


Choosing a sunscreen can be overwhelming. There are so many factors to consider (SPF, formulation, application, etc.) that it’s easy to give up and just pick the first one you see. One of the most confusing elements of the process is deciding whether to buy a physical sunscreen or a chemical one.

If you’re uncertain whether you want to transition from a chemical sunscreen to a physical one, here are some points of difference to help you choose which type of sunscreen is best for you.

  Physical Sunscreen

  • Contains physical sun blockers; active mineral ingredients zinc oxide and/or titanium dioxide.
  • Provides chemical-free broad spectrum coverage (protects against both UVA and UVB rays).
  • Remains on the surface of your skin.
  • Acts like tiny mirrors reflecting, refracting and absorbing rays.
  • Begins working as soon as you apply.
  • Less likely to cause irritation on your skin.
  • Is available in a range of SPF levels and can be very water-resistant.

 Chemical Sunscreen

  • Contains organic (carbon-based) chemical compounds.
  • Provides broad spectrum coverage by combining multiple ingredients; zinc oxide and/or titanium dioxide are also used in some formulas.
  • Works by penetrating your skin’s surface.
  • Absorbs the sun’s rays into the ingredients like a sponge.
  • Requires approximately 20 minutes to fully sink into your skin.
  • Increased likelihood of skin irritation due to the combination of ingredients.
  • Is available in a range of SPF levels and can be very water-resistant.

Are you ready to try a chemical-free sunscreen? Look no further because jane iredale has seven physical sunscreens that have earned The Skin Cancer Foundation Seal of Approval: PurePressed Base Mineral Foundation SPF 20Amazing Base Loose Mineral Powder SPF 20Dream Tint Tinted Moisturizer SPF 15Glow Time Full Coverage Mineral BB Cream SPF 25, Powder-Me SPF Dry Sunscreen SPF 30LipDrink Lip Balm SPF 15 and HandDrink Hand Cream SPF 15.

Want to learn more about sunscreen? Click here to see important facts about SPF and sun exposure.

How to Shape and Define Your Brows Like a Pro

Eyebrows have come center stage in the world of makeup; a full, defined brow is in demand more than ever. Perfectly groomed brows frame the face, and if done correctly, can act as an instant eye-lift. They set up your eye area making any eye shadow, liner and or mascara pop and ensuring your eyes become the focal point. To achieve your perfect eye brows, follow these quick steps.

First things first, put down and step away from the tweezers. Over tweezing leads to overly thin and misshapen brows, which require more work on your end to make them full and beautiful again. If any tweezing will take place it should occur at the end of grooming your brows to clean up excess hair.  Remember, we tweeze our brows, we do not pluck them.

How to Shape Your Eyebrows

Brow shape is unique to everyone’s face. Eyebrows are not a one size fits all situation; what looks stunning on your best friend or favorite celebrity, may not be the best shape for you. Here are three steps to help you find the most perfect brow shape for your face:

  1. how to shape eyebrow, eyebrow shaping chartTo find out where your brow should begin (point A), align the flat edge of a straight makeup brush to the outside of your nose/inner corner of your eye.
  2. Your true arch (point B) is found by taking your brush and laying it diagonally from your nostril to the outside edge of your iris.
  3. Determine where your brow should end (point C) by using your brush to create a line from the outside corner of your nose diagonally to the outside corner of your eye.

The Perfect Brow for your Face Shape

  • For a Round Face: To minimize the curve of a round face, direct the outer third of your brow towards the top of the ear.
  • For a Square Face: If the face is square, direct the outer third of your brow toward the middle of the ear. This helps balance the face.
  • For a Long Face: If the face is long, keep the brow more straight across, directing the outer third above the ear.
  • For an Oval Face: An oval face already looks balanced, but to enhance this harmony, you can direct the outer third towards the ear lobe.

The Perfect Brow for your Eye Shape

  • For Wide Set Eyes: Make sure the inner corner of your brows are closer together.  First, mark where your brow should begin by using the Eye Pencil in Taupe to make a small line towards the center of your nostril. Then, use all your other angles to determine where the brow should arch and end.
  • For Close Set Eyes: Try not to make the mistake of over tweezing the area between your eyes; this will throw off they symmetry of your face. All you need to do is extend the true arch point out further, to give the eyes more of a wide set appearance.
  • For Hooded Eye Lids: Your ideal brow is thinner. This will open up the eye area and it appear larger and wider. Try to avoid a large, heavy brow because it will create the illusion that the eye is being pulled down further.
  • For Deep Set Eyes: Your goal is to offset any of the shadows seen around the whole eye area. Too dark eye brows will make your eyes appear deeper set than they really are. So, try working with a lighter brow shade, and keep your brow shape more angular. If the brows are too round in shape, they can actually accentuate dark circles.
  • For More Mature Eyes: The trick is to not drag the end tail of your eyebrow down; no need to assist gravity. First, find your true arch. Then, slightly lift the tail of the eyebrow as you create the end point. This will create an illusion of a more youthful eye.

How to Define Your Eyebrows

GreatShapes Eyebrow Kit in Blonde

  1. Once the eyebrow shape is determined, brush the hairs up using a little bit of Clear PureBrow Brow Fix Gel to show you what is going on with your brows, where you need to fill, and so on.
  2. Fill in any gaps and define your brows with the GreatShape Eyebrow Kit. Use small upwards strokes with the angle brow brush included in the eyebrow makeup kit to create lift and the illusion of natural hair.
  3. Seal your work with eyebrow gel to keep everything in place.
  4. Once your perfectly groomed eyebrows are filled in, you can tweeze away whatever is left over. This way you don’t risk over tweezing!

Share your beautiful brow looks with us on Instagram! Tag @janeiredale #mybeautifulbrows.

How to clean your makeup brushes

brushesWhy clean your makeup brushes? There are four big reasons for doing so.

  1. Cleaning your makeup brushes improves performance.
  2. Cleaning your makeup brushes prevents bacteria, oil buildup and transfer.
  3. Cleaning them will extend the life of your makeup brushes.Brushes are a big investment, so we should be doing our best to protect them.

Optimally, we should wash our brushes once a week; I think I speak for most of us when I say that usually doesn’t happen. A realistic goal is to wash your brushes at least once a month. Here are the steps of how to clean your makeup brushes.

How to Clean Your Brushes

  1. truly pureUse warm water to saturate the brush hairs only. Be sure not to soak your brush as this will ruin it.
  2. Place a pea-sized amount of Truly Pure Shampoo & Conditioner, or any mild shampoo, into the palm of your hand and massage the cleanser into the hair. Do this until the cleanser has been completely dispersed among the brush hairs.
  3. Rinse the brush thoroughly until the water runs clear.
  4. Repeat as necessary.
  5. Create a ring with your index finger and thumb and pull the brush through the fingers while applying gentle pressure to remove excess water and maintain the brushes shape.
  6. Place on a towel and lay flat to dry. Never dry your brush in an upright position as this will loosen the glue that binds the brushes and lead to hair loss.

Never place your brushes in a sterilizer because it will permanently damage it.

Celebrate the holidays with 20 different ways to use 24-Karat Gold Dust!

Dec-Social500x500-05The holidays are here and so is the time to play with shimmer in your makeup look! Keep reading for 20 creative ways to use 24-Karat Gold Dust, from subtle to dramatic you can ring in the new year with a little sparkle.


1. Tap any shade into the middle of the eye lid with your finger to create a luminous blink.

2. For a gilded smoky effect, apply eyeliner then use a dampened Smudge Brush to overlay Gold 24-Karat Gold Dust.

3. Tap any shade into its cap and spritz with your favorite Hydration Spray, then press into the eyelid with your eye shadow brush for a foiled effect.eye shere

4. For retro-chic eyes, apply Champagne Silk or Brown Silk Eye Shere on the eye lid and layer Bronze 24-K on top. Draw a winged line along the upper lash line with the Black Jelly Jar Gel Eyeliner and apply Longest Lash Mascara.

5. For a dramatic gold eye, start with Lemon Lid Primer, and then press Gold 24-Karat on top. Finish with lots of Black Onyx PureLash Mascara on top and bottom lashes.

6. For a golden brow straight from the runways, apply PureBrow® Fix & Mascara to the brows. While wet, apply Gold 24-Karat using the Detail Brush.


tantasia7. Mix Bronze 24-Karat Gold Dust with Tantasia and apply all over your body for a glowing, shimmering bronze.

8. Mix Gold or Bronze into the Golden Powder-Me SPF for a golden goddess look at the beach.

9. Mix a little of any shade into body lotion and apply on the body for a candlelit glow.

10. A special night out calls for more shimmer: apply with your favorite powder brush over your shoulders and décolleté.

11. Apply to earlobes for an unexpected dazzle that complements your favorite braid, pony or updo.


12. Dust the Gold or Silver 24-Karat Gold Dust onto the top of the cheekbone with the White Fan Brush to create a highlight.

in touch13. Mix a small amount of any shade with Smooth Affair Facial Primer & Brightener or Smooth Affair for Oily Skin and apply with the Blending Brush to give an all over glow.

14. For a rich, glowy look mix your favorite shade of 24-Karat with any shade of In Touch® Cream Blush on the back of your hand, using the Foundation Brush, then apply to cheeks.


15. Apply your favorite lip gloss and press any shade of 24-Karat Gold Dust into it to give extra shimmer and dimension.

justkissed16. Tap Gold or Silver into the center of the lower lip with the finger tip and cover with gloss to make the lip appear fuller and shinier.

17. Apply a small amount of Forever Pink, Forever Peach or Forever Red Just Kissed Lip and Cheek Stain to the lips and cheeks then blend in a small amount of Gold or Silver 24-Karat for the look of rich hydration and saturated color.

Hair and nails:

18. Mix into your favorite hair product for an exciting take on highlights.

19. Paint nails with your favorite color. While the polish is still wet, sprinkle a small amount on the half moon area of your nail. Shake your hand once in a downward motion to spread down the nail, creating an ombre effect. Finish with a top coat.

20. Rub 24-Karat Gold Dust into your natural nail bed and apply a clear nail polish to seal.

How will you use 24-Karat Gold Dust this season? Tell us below!

Three holiday makeup looks to inspire you; come play in our makeover room!

‘Tis the time of year for a very full calendar! Whether you’re celebrating with family, friends or colleagues this holiday season we’ve got your makeup look covered. Here are three looks to help inspire you this season. Click each one to try it on in our makeover room. Then stay and play to create your own special look this holiday season. Upload your looks to Instagram and tag us! #janeiredalemakeover

Holiday gift exchange

Gift Exchange

  1.  Start by applying your shade of PurePressed Base using the Handi Brush. Spritz with your favorite Hydration Spray.
  2. Shape and fill in your brows with the Bitty Brow Kit.
  3. Apply Cappuccino PurePressed Eye Shadow to your brow bone using the Deluxe Shader Brush.
  4. Apply Forest PurePressed Eye Shadow to your eyelid using the Deluxe Shader Brush.
  5. Apply Double Espresso Eye Shadow in your crease and outer corner of your eye using the Crease Brush, blend well to soften any harsh lines.
  6. Line your top lash line and outer 3/4 of your bottom lash line with Green Jelly Jar Gel Eyeliner using the Bent Liner Brush.
  7. Apply PureLash Extender & Conditioner followed by Jet Black PureLash Lengthening Mascara to your lashes.
  8. Highlight your cheek bones using Champagne 24-Karat Gold Dust and the White Fan Brush.
  9. Apply Mocha PurePressed Blush to the apples of your cheeks using the Dome Brush.
  10. Line and fill in your lips with the Berry Lip Pencil.
  11. Finish your look with Annette PureMoist Lipstick.

Celebration with family

  1. family gatheringApply your shade of Amazing Base using the Chisel Powder Brush. Spritz with your favorite Hydration Spray.
  2. Apply Bone PurePressed Eye Shadow to your brow bone using the Deluxe Shader Brush.
  3. Apply Dawn PurePressed Eye Shadow to your entire eyelid using the Deluxe Shader Brush.
  4. Apply Steamy PurePressed Eye Shadow in  your crease using the Crease Brush.
  5. Line your top lash line using the Black/Brown Eye Pencil. Extend the line slightly outward to create a winged look.
  6. Apply PureLash Extender & Conditioner to your lashes, followed by Brown/Black PureLash Lengthening Mascara.
  7. Using your fingertips apply Connection In Touch Cream Blush to the apples of your cheeks.
  8. Apply Luscious PlayOn Lip Crayon to your lips.
  9. Finish your look with Spice PureGloss Lip Gloss.

Holiday Party

holiday party

  1. Apply Smooth Affair Facial Primer and Brightener using your fingertips. Or if you have oily skin use Smooth Affair for Oily Skin.
  2. Apply your shade of Glow Time BB Cream using your fingertips.
  3. Fill in your brows using your shade of PureBrow Gel.
  4. Apply Iris PurePressed Eye Shadow to your entire eyelid using the Deluxe Shader Brush.
  5. Apply Dawn PurePressed Eye Shadow in your crease using the Crease Brush.
  6. Apply Double Espresso PurePressed Eye Shadow to the outer corner of your eye using the Eye Shader Brush. Blend eyelids well using the Crease Brush.
  7. Apply Gold 24-K Gold Dust to your brow bone using the Eye Contour Brush.
  8. Line your top and bottom lash line and bottom inner rim/water line using the Basic Black Eye Pencil.
  9. Apply PureLash Extender and Conditioner followed by Jet Black PureLash Lengthening Mascara to your lashes.
  10. Apply Charisma In Touch Cream Blush to your cheeks using your fingertips.
  11. Apply Gold 24-Karat Gold Dust to the top of your cheek bones using the White Fan Brush (you can also apply anywhere else you want a touch of shimmer, like your decolletage or shoulders).
  12. Apply Naughty PlayOn Lip Crayon to your lips.
  13. Finish your look with Crab Apple PureGloss Lip Gloss.

Don’t forget to visit our makeover room here and upload your own looks to Instagram tagging #janeiredalemakeover. Have fun playing!

Weekend Getaway Makeup Essentials

Weekend With summer coming to an end, you may be ready to escape from the hustle and bustle of everyday life to enjoy a little rest and relaxation this holiday weekend.  Whether you’re traveling to the seaside, the countryside or even to the big city this Labor Day, these essentials will ensure that you look and feel your best all weekend.

One item I always need in my bag for a weekend away is a Hydration Spray.  No matter your skin type, there is a Hydration Spray that is especially designed for you.  For oily skin, try Balance.  It’s formulated to balance the skin’s oils and help fight acne with its Green Tea Leaf Extract.  If you’re headed to the beach, the Pomegranate Extract in POMMISST Hydration Spray will help boost the performance of your SPF and minimize UV damage, while White Tea Leaf and Rosemary Leaf Extracts protect and soothe the skin, making POMMISST a perfect choice for a post-beach spritz. For dry or sensitive skin, try D2O Hydration Spray.  The Ylang Ylang Flower Extract and Essential Oil of D2O balance skin’s oils and the Chamomile Flower Extract helps calm inflammation and minimize dryness, itchiness and sensitivity.  Each of these Hydration Sprays can also all be used to to apply eye shadow wet for a deeper hue by spritzing your eye shadow brush before applying or turn eye shadows into eyeliners by spritzing any eyeliner brush then applying your shadow of choice.  Plus, they are all TSA approved, so you can carry them in your bag on your next flight (they are also great for a mid-flight refresher).

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Back to school makeup tips from our Global Educators

It’s almost that time of year, time to head back to school! Here are a few tips from our Global Educators to help boost your makeup knowledge. We hope they inspire you to try something new!

07-29-15-MystikolEyeFor a five minute smoky eye, draw a heavy line of Mystikol Eyeliner on your lash line and then smoke it out with an eye shadow brush of your choice. Using the same color end of Mystikol, line your water line (the bottom inner rim) then highlight your brow bone and inner corner of your eye with the highlighter end of Mystikol. -Hannah



07-29-15-IlluminatedSkinTo achieve a mesmerizing glow, apply In Tough Highlighter to your cheek bones, bridge of your nose, cupids bow, forehead and chin. These are all the places the light naturally bounces of your face and will look effortlessly radiant. -Edgar





07-29-15-GoldenShimmerIlluminate your skin by applying Golden Shimmer Face and Body Lotion to your throat, décolleté and cheeks using your fingertips. Get creative by mixing it with your primer, liquid foundation or your choice of moisturizer to create overall luminosity on your skin. -Shawn




passionFor a long lasting matte red lip apply Passion Lip Fixation on a clean lip and let it fully dry, once dry apply a second coat. For a quick blush look, dab three dots on the cheek and blend with finger tips. This works perfectly after a long plane ride, because a red lip is always on trend! – Natalie