I set out to create the absolute best lip gloss imaginable: one that is glossy but not sticky; creamy but not too heavy; fruity but not sugary sweet. I know you’ll just love the new PureGloss and I challenge you to just pick one of the 18 shades – you’ll want to try them all!
What’s new with PureGloss?
Our lip glosses have always been one of our most popular products and now we’ve made them even better. We’ve improved the packaging so you get a flatter, sexier tube with a longer wand and more product. We’ve also improved the formula so it protects and nurtures your lips with state-of-the-art ingredients and a wonderful flavour – berry fresh.
What is the enduring allure of lip gloss?
Well, first it’s hard to find someone it doesn’t look good on. It transcends all ages. It’s always on trend. It brings youth to the face. It can be worn with jeans or a ball gown. It can be applied without a mirror. And it feels good. Not only does it feel good but it can actually be good for the lips, those tender membranes that have none of the protective abilities of the skin.