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Makeup Blog

Luscious Lashes: Getting the Most out of Mascara

  • 2 min read


I will admit, it took me awhile to change to Longest Lash Thickening and Lengthening Mascara, but now I am a dedicated convert and I am here to spread the word! The texture is thick because we replaced the water found in most mascaras with conditioning algae extracts. It takes a little getting used to, but with a few little tricks from my friends here at jane iredale (including Jane), I have really fallen in love with this remarkable mascara, and now I won't use anything else:
  1. For truly luscious lashes, apply a coat of PureLash Lash Extender & Conditioner; then while it is still damp, apply Longest Lash Thickening and Lengthening Mascara in your favorite shade. It goes on like a dream and you get full feathery lashes with no clumps! Why should you buy a separate lash conditioner? Would you ever wash your hair and skip conditioner? Then why would you let your lashes dry out and get brittle?
  2. In a pinch, right after spritzing your face with Hydration Spray, apply Longest Lash Thickening and Lengthening Mascara while your lashes are still wet and the mascara glides right on.
  3. Rock the brush at the base of the lashes and move the brush up and out. Don't overdo mascara. It makes eye look larger for sure, but if it's applied too heavily, it can also pull the focus and draw attention to matted lashes (what is with the spider-lash trend?).
  4. Try it once without your eyelash curler and you may decide you no longer need one!
  5. If you skimped on sleep, apply mascara to top lashes only to wake up tired eyes.
  6. Looking for extra drama? Apply extra coats to the outer third of your lashes, fanning up and out. To create a doe-eyed Twiggy-look, fan the inner third up and in, the middle third straight up and the outer third up and out.
  7. If you are going day to night, you can simply apply extra coats of Longest Lash Thickening and Lengthening Mascara right on top. It will not clump or flake! Try that with another mascara!
  8. Color choices:
  • Black Ice is classic black, and provides drama and definition.
  • Espressomakes blue eyes really pop.
  • Ripe Plumis a great look for green eyes, or to contrast with teal and aqua eye shadows.
  • Dark Blonde is great for blondes (of course) and those looking for a softer lash look. it never seems harsh!
  • Dark Auburn is a stunning shade for red-heads and green-eyed gals.
  • Slate Grey works well with silver tresses as well as anyone seeking a softer option.
Chelsea Simmons

Chelsea Simmons

Chelsea began her beauty journey in 2010 as a fashion and beauty freelancer at Ladies’ Home Journal magazine. There she had the chance to test and review hundreds of products while quickly falling for the benefits the clean makeup she tried. After leaving the magazine industry, she worked as a publicist for international fragrance and beauty brands until 2016 when she landed at jane iredale. Here, she has discovered liquid eyeliner doesn’t have to burn her eyes, foundation doesn’t have to feel heavy, and that the jane iredale Global Educators truly have the best beauty hacks. Since then, she’s shared her 10+ years of experience with you on The Good Glow Blog.