jane iredale is 25 years old, and we're celebrating a quarter-century of The Skincare Makeup by launching a brand new foundation. That's right, A NEW FOUNDATION! So, without further ado, meet Beyond Matte Liquid Foundation, a clean, skin-loving foundation with stay-put coverage and a whole lot of benefits.
Why Beyond Matte Liquid Foundation?
Over the years, we've heard all of your recommendations about creating a matte liquid foundation. We knew you wanted this formula as badly as we did, and we wanted to make sure it was beyond
perfect. So, Jane took her time. She sourced the most innovative plant-based ingredients. She tested iteration after iteration. And, finally, the results are here in 18 self-adjusting shades. Here's what you need to know about Beyond Matte Liquid Foundation.
It's a Multitasker
First, Beyond Matte is a multitasking, 3-in-1 primer, concealer, and foundation. This makes it perfect for we women on-the-go. You don't have to worry about applying primer first because this foundation smooths the appearance of your skin. It's also buildable, so, you can add extra coverage anywhere you'd normally wear concealer.
You'll be Selfie-Ready
Beyond Matte Liquid Foundation has a semi-matte, photo-ready finish. Your skin will look smooth, shine-free, and radiant. Do you know how some matte foundations give your skin a dull, lifeless look? That's not Beyond Matte!
Clean Ingredients Your Skin Will Love
We pride ourselves in creating clean beauty products, and this revolutionary formula is no different. First and foremost, it's cruelty-free (as are all of our products) and vegan. The formula includes a proprietary blend of Celery Seed Extract, Linseed Extract, Peptides and Hyaluronic Acid. Celery Seed and Linseed Extracts are combined to create an eco-friendly ingredient called PortTect™. This ingredient brings firmness, tone and density to your skin. It also helps reinforce the structures that hold your pores tight. Peptides minimize the appearance of shine and promote a smooth, semi-matte, photo-ready finish. Hyaluronic Acid and Tamarind Seed Extract are combined to create an ingredient called Xilogel®. It enhances your skin's ability to improve its elasticity. It also smooths and moisturizes your skin and reduces the appearance of micro-roughness.
True to You Shades
Beyond Matte Liquid Foundation comes in 18 self-adjusting shades. This means the formula actually adjusts to match your individual skin tone!
Application is Easy
Since Beyond Matte Liquid Foundation is 3-in-1, applying it is easier than ever! Just dot the foundation onto your skin, and blend it in using the Blending/Contouring Brush or your fingers.
Show Us How You #GoBeyondMatte
Now that you know more about Beyond Matte Liquid Foundation, try it out and share your selfies with us. Tag @janeiredale and #GoBeyondMatte for your chance to be featured on Instagram.