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Makeup Blog

Glow Like a Pro with our NEW Glow Time Pro™ BB Cream

  • 3 min read

BY KATIE CALLIHAN

jane iredale Glow Time Pro

Think back to the first time you ever tried a foundation, powder, or concealer – was it easy? Was the color a perfect match? Or worse, did it feel like a mask? For me, it was always a struggle until I found jane iredale makeup. Nothing feels as good as it does on my skin, so when I heard about the NEW Glow Time Pro BB Cream, I was excited and curious about the improvements to the formula I already loved. The new Glow Time Pro BB Cream, is a weightless, skin-loving formula that resists transfer, nourishes, and protects with SPF 25 across all 14 shades so you don’t have to worry about your makeup wearing you.

What Is BB Cream?

Some BB Creams are tinted moisturizers with added skincare benefits, but our Glow Time Pro BB Cream is so much more than that. Buildable with medium to full coverage, Glow Time Pro takes liquid foundations to the next level by nourishing while it conceals blemishes, sunspots, or discoloration and evens your skin tone. The result? A radiant, satin finish and seamless coverage.

Why Wear a BB Cream vs Foundation?

While it comes down to personal preference, Glow Time Pro BB Cream also acts as skincare, thanks to ingredients like Sunflower Seed Oil, Apple Extract, and Grapefruit Extract. Each ingredient was chosen to nurture the skin, all while you’re wearing your daily makeup. A BB Cream has buildable coverage whereas a foundation might be full coverage only. I’ll sometimes only wear Glow Time, using it as my base and concealer, building up in areas I need a little help (usually on weekends, or days I need to fake a glow, like I was just on vacation).

Glo Time Pro Ingredients

Color Matching with Glow Time Pro BB Cream

Glow Time Pro BB Cream comes in 14 shades which reveal and work with your skin tone once blended in. To find your shade, we would invite you to find your closest jane iredale retailer to get shade-matched or use our handy Foundation Finder Quiz. Otherwise, start with your skin tone (fair, medium, dark, etc.) and undertone (cool, neutral, warm — read more on that here) and select the closest shade. The beauty of Glow Time Pro BB Cream is each shade can suit many different skin tones.

How to Apply NEW Glow Time Pro BB Cream

Glow Time Pro BB Cream has a unique formula, and we suggest a unique application process — Dot. Blend. Reveal.

how to apply glo time pro bb cream

How to apply BB Cream:

  1. Start with clean, moisturized skin that has been prepped with Smooth Affair Face Primer
  2. Dot a half pump of the BB Cream all over your face (cheeks, forehead, and nose)
  3. Blend quickly (the formula is self-setting) with fingers or the Blending/Contour Brush until the product is no longer visible
  4. Reveal your radiant complexion! After about 30 seconds, the shade will have adjusted to your skin, showcasing a glowier you.
  5. Set with the Hydration Spray of your choosing for long-lasting hydration and staying power

Depending on the final look you want, try wearing different Smooth Affair Primers underneath! (Illuminating Glow looks stunning and so radiant.)

I can’t wait for you to experience the YOU and improved Glow Time Pro BB Cream. A little goes a long way to keep your skin nourished, protected, and flawless. You’ll #GlowLikeAPro in no time!

Katie Callihan

Katie Callihan

Katie Callihan is the digital and social media manager at jane iredale. Her favorite product is Smooth Affair Brightening Face Primer and she wants to remind you to wear SPF.