our commitments

our inner makeup

Mission Statement

We pledge to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty.

We believe that our activities should be governed by the requirements of our customers and our concern for the environment.

This has guided the principles of our philanthropic giving, so we have directed our attention primarily towards women and the environment although we've also found room for some other good causes, especially in the arts.

  • Our environmental organizations include Greenpeace, Wildlife Conservation Society and The Nature Conservancy.

  • We are members of the Green Spa Network and long-time supporters of Teens Turning Green. We were one of the first companies to sign the Compact for Safe Cosmetics.

  • We are annual contributors to The Red Cross, Habitat for the Humanities and Construct; these are all wonderful organizations that need everybody’s support.

Living Beyond Breast Cancer

In October 2014, we celebrated seven years of partnership with Living Beyond Breast Cancer, a national education and support organization whose mission is to connect people with trusted breast cancer information and a community of support.

Love of Animals

Our love of animals is directed to helping animals world-wide – wolves, polar bears, tigers, endangered frogs. Every species is stressed and would benefit from our help. Locally, we support the Berkshire Humane Society and, we’re proud to say, have a cat-spa named in our honor.

Thinking Locally

We believe in thinking locally, so we’re meaningful supporters of our local Community Center. Our staff is active in the community and, among others, is on the Boards of the following organizations:

  • The Literacy Network, an organization dedicated to providing free education through one-on-one tutoring to residents over 16.
  • IS 183, a non-profit community art school encouraging people of all ages, means and skill levels to enrich their lives through hands-on experience in the visual arts.
  • The central Berkshire Habitat for the Humanities.
  • Our local domestic violence center, Elizabeth Freeman.
  • The Operational Committee of ReStore.

Jane Iredale sits on the board of Shakespeare & Company and The Mahaiwe Performing Arts Center. She is also a board member of ICMAD (Independent Cosmetic Manufacturers and Distributors), our industry trade association for small businesses.

Other organizations we actively support with donations and participation are:

  • Women’s Cancer Wellness Fund
  • Berkshire Grown (an organization supporting our local organic farms)
  • Berkshire Creative (an organization that fosters the creative environment in western Massachusetts)
  • Berkshire Botanical Gardens
  • Fairview Hospital in Great Barrington

In 2011, we designed and built a playground in our home town of Great Barrington called Giggle Park. Local townsfolk, employees and partners volunteered their time to build the playground.

The giggling hasn’t stopped yet.

The Skin Care Makeup™ Hypoallergenic & Dermatologist Tested.