What's new?

NEW formula: smooth and buttery, it’s drenched with antioxidants and moisturizers.

NEW shades: 24 rich and versatile hues include six of your former favorites.

NEW tube: it’s sleek and modern, designed for easy and precise application.

juicy color

Vivid pigments blend with nourishing natural oils and superfruit extracts for petal-soft lips that feel, look and taste amazing.

Some of our favorites for this season:

  • Kaylee - creamy matte nude
  • Hannah - creamy matte brown plum

soft and quenched

Orange peel wax, plus ultra-moisturizing avocado and sunflower seed oils, protect the delicate lip area and give a luxurious, conditioned and quenched feeling to the lips.

Tip: Exfoliating the lips (try our best-selling Sugar&Butter!) creates a smooth canvas for your lipstick, which helps it go on smoother and wear longer.

The Skin Care Makeup™ Hypoallergenic & Dermatologist Tested.