When you’re in the right Frame of Mind, anything is possible

Get back in touch with yourself and find clarity and confidence.

Surround yourself with positive energy.

Adorn yourself with fresh hues.
Pinks, corals, reds.

Sun-kissed — not sun-damaged.
Natural, beautiful, powerful, joyful.

It’s so you.

Because when you’re in the
right Frame of Mind,
anything is possible

- Jane Iredale

New Peach and Lilac Eye Glosses

We've added two heavenly shades to our Eye Glosses.

As you know, these colors glide on and stay put – another great tool for the beach! Yes, you could swim in them and come out of the water with wet hair and gorgeous eyelids.

Lilac Silk and Peach Silk are sure to go with everything you wear this summer.

• • •

Powder-Me SPF

jane iredale’s Powder-Me SPF is everything a sunscreen should be and more. This all over face and body powder protects from UVB and UVA rays. With an SPF 30, it’s an essential in the fight against the merciless damage caused by the sun.

Because this remarkable sunscreen is a powder, it doesn’t run where you don’t want it – such as your eyes! It also starts working immediately. No wait for chemicals to be absorbed by the skin. Just layer the light powder on for immediate protection. And it’s so easy to use. Powder-Me SPF is packaged in an innovative dispenser that ensures quick and even coverage.

A recent study of one hundred women showed that they found Powder-Me SPF so effective and convenient that they would not only buy it again but also recommend it to family and friends. Many of them used it on their children!

Apart from its active ingredient of titanium dioxide, one of the ingredients in this state-of-the-art sunscreen is a natural clay dried in the sun and completely free of contaminants and atmospheric pollutants. The ancient clay also contains minerals that nourish and calm the skin, helping sooth inflammation from too much sun exposure. Powder-Me SPF is available in Translucent and Tanned, the perfect shade for getting a sun-kissed look without the sun damage.

• • •

Just Kissed - three new plumpers

Sugar&Butter our new lip exfoliator and plumper, has gone to the top of the popularity list, so we decided to bring out three new plumpers that we’ve named Just Kissed because that’s what they feel like!

Plump up your attitude with Just Kissed, a rich, shea butter based tinted lip plumper. Just Kissed uses a peptide that has been shown to increase hydration and collagen synthesis, helping to reduce feathering. The gentle formula won’t sting or leave lips sticky. Plus, it comes in three wearable shades. Milan is a soft, matte pink, Sydney is a subtle, warm coral and NYC is a flattering neutral – a makeup bag staple!

Formula Benefits:

• Spearmint and peppermint oils, in combination with ginger root extract, stimulate blood circulation making lips fuller faster and without pain
• Shea butter, sunflower oil and aloe vera soften and hydrate
• Essential oils of lemon and tangerine help to exfoliate dead skin cells
• Unique time released peptides ensure lips stay plump

• • •

New jane iredale In Touch Cream Stick Blush

The new cream blush we introduced last year, In-Touch, has been such a success that we’ve introduced two new colors, Clarity (a clear coral) and Confidence (a deep red.)

Don’t let that frighten you! It’s truly fabulous on the apple of the cheek and blended out and then a dab on the lips.

Apply In-Touch over Liquid Minerals but under your mineral powder base. It will smooth out more easily and look like a glow from within.

• • •

Sweet Spot - new triple eye shadow

Our new matte triple eye shadow, Sweet Spot, should be in everyone’s bag. We’ve tried it on brown, blue and green eyes and it enhances all of them.

In bone, peach and brown, it’s a combination you can turn to for any occasion at any time and anywhere.

Combine this with our new white matte pencil for lining the rim or corner of the eye and you have eyes that look young and modern.

• • •

White Eye Pencil

The most coveted makeup artist secret to keeping celebrities, models and socialites looking fresh and well rested isn’t much of a secret anymore. jane iredale’s White Eye Pencil Is designed to make even the most tired eyes look wide awake.

Application Tips:

• Apply to the inside rim of the eye to make the eyes appear bigger, brighter and counteract any redness.
• Draw attention to your lips by lightly highlighting the cupids bow, the area in between your nose and right above your top lip.

• • •