On Tuesday, July 24, 2008, jane
iredale participated in the launch event for
the new T-Mobile Sidekick. Held at an NYC bath house
turned event space, the theme of the night was customization,
since the new Sidekick can be personalized to its
user's liking. In keeping with this theme, jane
iredale makeup artists Kevin Mendelson and
Elaine Mahmarian were on-hand to provide makeup refreshes
to guests, as well as gift them with an eye shadow
trio depending on their coloring. The jane iredale makeup
station was part of the "personalization" theme,
which also included custom jewelry, skateboards,
and do-it-yourself food options.
The event was a great success, as there were over
160 members of the media in attendance, including Allure,
Cosmopolitan, Family Circle, In Touch, Life & Style,
Star, and Teen Vogue magazines. There
was also great short lead coverage including People,
New York Times, New York Post, New York Daily News,
Time, and Parade. |
